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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
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Tom Johnston Can Be Your Best Choice For SEO
Professional SEO may benefit your business in many ways. SEO can generate leads, increase web traffic in your site, and deliver a better user experience. However, bad quality SEO might be damaging to your site. Tom Johnston can provide the expert Search marketing services you need. Johnston is definitely an experienced professional that has been employed in SEO for any decade.
Because Johnston has extensive expertise, he’s equipped to do business with all kinds of clients, from smaller businesses to larger ones. Johnston now offers franchise SEO for businesses that have multiple locations. If you select to work with Johnston, you’ll receive the Search marketing services you require.
Johnston has a three-step method of SEO. On-page optimization is step one in the process. This process involves making changes to a site in order to improve its search engine rankings. On-page optimization can show search engines what your site must be ranking for. There are numerous on-page optimization techniques that can increase your site’s rankings, such as creating SEO-friendly content to your site.
The next step is off-page optimization. This describes off-site techniques that will improve your site’s rankings. One of the main components of off-page optimization is link-building. Off-page optimization is a way to show search engines like yahoo that your website is a reliable supply of information.
The next step is local search engine marketing. This really is important for businesses that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing more information for your Google My Company listing. Providing accurate information for other directory listings is vital also.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you will need SEO assistance within the short-term or long-term help, you’ll be able to get the services you need. Your contract can be adjusted when necessary.
You’ll receive monthly ranking reports, which will assist you to discover how your website is performing. This will assist you to see which keyphrases are yielding the greatest results. It will also demonstrate how your search rankings happen to be improving from month to month.
Google Analytics is going to be installed on your web site, which means it will be easier that you can monitor the traffic your internet site is receiving. You’ll likewise be able to discover what percentage of the people to your blog are discovering your web site via search engine listings.
If you’re thinking about working together with Tom Johnston, you can contact him for the free video analysis of the site. The analysis may also compare your blog to competing sites. As this consultation will be totally free, there is no reason behind you do not to take advantage of it.
It’s vital for your small business to get optimized for search engines like google. Strong SEO is essential to the healthiness of any organization. Whether you run a huge national company or perhaps a small, locally-based company, you can depend on Tom Johnston {to handle|to deal with|to take care of
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