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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Connecticut

      Local SEO Marketing Company Serving Washington Connecticut

      Tom Johnston Is Your Best Choice For SEO

      Professional SEO may benefit your company in many ways. SEO can generate leads, increase targeted traffic to your site, and deliver a greater user experience. However, bad quality SEO could be damaging for your site. Tom Johnston offers the expert SEO services you need. Johnston is surely an experienced professional which has been operating in SEO for any decade.

      Because Johnston has extensive expertise, he’s equipped to do business with all kinds of clients, from small enterprises to larger ones. Johnston also offers franchise SEO for companies that have multiple locations. If you choose to use Johnston, you’ll get the Search engine optimization services you want.

      Johnston has a three-step method of SEO. On-page optimization is the first step from the process. This process involves making changes to some site as a way to improve its search engine ranking positions. On-page optimization can display search engines like Google what your web site needs to be ranking for. There are many on-page optimization techniques that could boost your site’s rankings, for example creating SEO-friendly content for your site.

      The second step is off-page optimization. This describes off-site techniques that may increase your site’s rankings. One of many components of off-page optimization is link-building. Off-page optimization is ways to show search engines like google that your website is a trustworthy source of information.

      The 3rd step is local search engine marketing. This really is essential for firms that operate locally. This area of the process involves optimization for Google Maps and claiming and providing details for your Google My Company listing. Providing accurate information for other directory listings is crucial as well.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have a month-to-month contract. Whether you require SEO assistance inside the short-term or long term help, you’ll be able to get the help you need. Your contract might be adjusted as required.

      You’ll receive monthly ranking reports, which will allow you to discover how your website is performing. This will help you to see which search phrases are yielding the best results. It will also reveal to you the way your search rankings have been improving from month to month.

      Google Analytics is going to be attached to your web site, which implies it will be easier that you can monitor the traffic your website is receiving. You’ll likewise be able to find out how many of the targeted traffic to your blog have realized your site via search engine listings.

      If you’re thinking about working with Tom Johnston, you may contact him for any free video analysis of the site. The analysis will even compare your web site to competing sites. Simply because this consultation is going to be free of charge, there is not any reason for you do not to take advantage of it.

      It’s important for your organization to get optimized for search engines. Strong SEO is vital to the healthiness of any company. Whether you run a sizable national company or perhaps a small, locally-based company, you can trust Tom Johnston to take care of your entire SEO needs. Visit Tom-Johnston.com to learn more.

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