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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Connecticut

      Local SEO Marketing Company Serving Simsbury Connecticut

      Tom Johnston Is Your Best Option For SEO

      Professional SEO will manage to benefit your business in numerous ways. SEO can generate leads, increase traffic for your site, and deliver an improved user experience. However, bad quality SEO could be damaging in your site. Tom Johnston provides the expert SEO services you need. Johnston is an experienced professional that has been working in SEO for the decade.

      Because Johnston has extensive expertise, he’s equipped to use all types of clients, from small enterprises to larger ones. Johnston also offers franchise SEO for firms that have multiple locations. If you choose to work alongside Johnston, you’ll get the Search marketing services you will need.

      Johnston takes a three-step method of SEO. On-page optimization is the first task of the process. This technique involves making changes to a site in order to improve its search engine rankings. On-page optimization can display search engines what your website needs to be ranking for. There are many on-page optimization techniques that may increase your site’s rankings, such as creating SEO-friendly content to your site.

      Another step is off-page optimization. This describes off-site techniques which will enhance your site’s rankings. One of the primary components of off-page optimization is link building. Off-page optimization is ways to show search engines that your website is a reliable source of information.

      Your third step is local search engine optimisation. This is certainly important for companies that operate locally. This section of the process involves optimization for Google Maps and claiming and providing details for the Google My Business listing. Providing accurate information for other directory listings is essential too.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have got a month-to-month contract. Whether you require SEO assistance inside the short-term or long term help, you’ll be capable of getting the help that you require. Your contract might be adjusted as needed.

      You’ll receive monthly ranking reports, which will help you to find out how your website is performing. This will help you to see which search terms are yielding greatest results. It is going to explain to you how your search rankings happen to be improving from month to month.

      Google Analytics will be placed on your site, which means it will be easier that you should monitor the traffic your internet site is receiving. You’ll likewise be able to find out what number of the visitors to your site have found your website via search engines like google.

      If you’re considering working together with Tom Johnston, you can contact him for a free video analysis of your own site. The analysis may also compare your blog to competing sites. Simply because this consultation will be absolutely free, there is no cause of you not to make the most of it.

      It’s vital for your business to get optimized for search engines like google. Strong SEO is essential to the fitness of any company. Whether you manage a huge national company or even a small, locally-based company, you can rely Tom Johnston to take care of your entire SEO needs. Visit Tom-Johnston.com to find out more.

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