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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Connecticut

      Local SEO Marketing Company Serving Shelton Connecticut

      Tom Johnston Can Be Your Smart Choice For SEO

      Professional SEO will benefit your organization in a number of ways. SEO can generate leads, get more traffic to your site, and deliver a much better user experience. However, poor quality SEO might be damaging for your site. Tom Johnston can offer the expert SEO services that you require. Johnston is an experienced professional which has been doing work in SEO for any decade.

      Because Johnston has extensive expertise, he’s equipped to work alongside all sorts of clients, from smaller businesses to larger ones. Johnston also provides franchise SEO for companies that have multiple locations. When you select to use Johnston, you’ll have the SEO services you need.

      Johnston takes a three-step method of SEO. On-page optimization is step one of the process. This procedure involves making changes to a site so that you can improve its search engine ranking positions. On-page optimization can present the major search engines what your blog must be ranking for. There are lots of on-page optimization techniques that may increase your site’s rankings, for example creating SEO-friendly content for your personal site.

      Another step is off-page optimization. This describes off-site techniques which will boost your site’s rankings. One of the main aspects of off-page optimization is link building. Off-page optimization is ways to show search engine listings that your site is a trustworthy method to obtain information.

      The third step is local search engine optimisation. This is important for businesses that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing details to your Google My Company listing. Providing accurate information for other directory listings is vital at the same time.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll use a month-to-month contract. Whether you will need SEO assistance within the short-term or long-term help, you’ll be capable of getting the services that you desire. Your contract might be adjusted when necessary.

      You’ll receive monthly ranking reports, which will help you to find out how your internet site is performing. This will allow you to see which search phrases are yielding the greatest results. It will show you the way your search rankings have already been improving from month to month.

      Google Analytics is going to be placed on your site, meaning it will be simpler that you can monitor the traffic your internet site is receiving. You’ll also be able to view what number of the people to your site have realized your website via search engines like google.

      If you’re enthusiastic about working together with Tom Johnston, you can contact him for any free video analysis of the site. The analysis will likely compare your site to competing sites. Because this consultation will likely be absolutely free, there is no basis for you not to benefit from it.

      It’s vital for your organization being optimized for search engine listings. Strong SEO is essential to the healthiness of any organization. Whether you operate a large national company or a small, locally-based company, you can rely on Tom Johnston to manage your SEO needs. Visit Tom-Johnston.com for more information.

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