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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Connecticut

      Local SEO Marketing Company Serving Rocky Hill Connecticut

      Tom Johnston Is Your Best Option For SEO

      Professional SEO may benefit your small business in a number of ways. SEO can generate leads, increase targeted traffic for your site, and deliver a greater user experience. However, low quality SEO might be damaging in your site. Tom Johnston can offer the expert SEO services that you require. Johnston is surely an experienced professional that has been working in SEO for a decade.

      Because Johnston has extensive expertise, he’s equipped to use all kinds of clients, from smaller businesses to larger ones. Johnston now offers franchise SEO for firms that have multiple locations. If you choose to use Johnston, you’ll obtain the SEO services you need.

      Johnston has a three-step method of SEO. On-page optimization is the initial step of the process. This method involves making changes into a site as a way to improve its search engine rankings. On-page optimization can display the major search engines what your web site ought to be ranking for. There are many on-page optimization techniques that may increase your site’s rankings, for example creating SEO-friendly content to your site.

      Another step is off-page optimization. This describes off-site techniques that may increase your site’s rankings. One of the many elements of off-page optimization is backlink building. Off-page optimization is a way to show search engine listings that your site is a reliable source of information.

      The third step is local search engine optimization. This is certainly necessary for firms that operate locally. This part of the process involves optimization for Google Maps and claiming and providing details to your Google My Company listing. Providing accurate information for other directory listings is essential as well.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll use a month-to-month contract. Whether you will need SEO assistance from the short-term or long-term help, you’ll get the assistance you need. Your contract may be adjusted when needed.

      You’ll receive monthly ranking reports, which will enable you to find out how your website is performing. This will help you to see which keyphrases are yielding ideal results. It will likewise reveal to you how your search rankings happen to be improving from month to month.

      Google Analytics will likely be installed on your blog, meaning it will be easier for you to monitor the traffic your website is receiving. You’ll also be able to see how many of the targeted traffic to your blog are finding your site via search engines like google.

      If you’re thinking about utilizing Tom Johnston, you can contact him to get a free video analysis of the site. The analysis will also compare your site to competing sites. Since this consultation will likely be free of charge, there is not any reason behind you do not to take advantage of it.

      It’s important for your company to get optimized for search engines. Strong SEO is crucial to the health of any company. Whether you operate a big national company or perhaps a small, locally-based company, you can depend on Tom Johnston to handle all your SEO needs. Visit Tom-Johnston.com to acquire more information.

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