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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Connecticut

      Local SEO Marketing Company Serving North Stonington Connecticut

      Tom Johnston Is The Most Suitable Choice For SEO

      Professional SEO will manage to benefit your organization in a number of ways. SEO can generate leads, increase web traffic for your site, and deliver a better user experience. However, sub-standard SEO can be damaging to your site. Tom Johnston can offer the expert Search marketing services that you need. Johnston is undoubtedly an experienced professional that has been operating in SEO for a decade.

      Because Johnston has extensive expertise, he’s equipped to work with a myriad of clients, from smaller businesses to larger ones. Johnston even offers franchise SEO for companies that have multiple locations. When you select to use Johnston, you’ll receive the Search engine optimization services you will need.

      Johnston takes a three-step procedure for SEO. On-page optimization is the first task in the process. This process involves making changes to a site so that you can improve its search engine results. On-page optimization can present search engines what your site needs to be ranking for. There are numerous on-page optimization techniques that will increase your site’s rankings, like creating SEO-friendly content for your personal site.

      The next step is off-page optimization. This describes off-site techniques that can boost your site’s rankings. One of the main aspects of off-page optimization is link building. Off-page optimization is ways to show search engine listings that your internet site is a trustworthy way to obtain information.

      The third step is local search engine marketing. This is important for businesses that operate locally. This part of the process involves optimization for Google Maps and claiming and providing detailed information for your Google My Company listing. Providing accurate information for other directory listings is crucial as well.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll possess a month-to-month contract. Whether you will need SEO assistance within the short-term or long term help, you’ll be capable of getting the services that you need. Your contract may be adjusted as required.

      You’ll receive monthly ranking reports, which will enable you to discover how your site is performing. This will enable you to see which search phrases are yielding ideal results. It will show you how your search rankings have been improving from month to month.

      Google Analytics will likely be placed on your blog, meaning it will be easier that you should monitor the traffic your website is receiving. You’ll likewise be able to discover how many of the website visitors to your blog have realized your web site via search engines like yahoo.

      If you’re considering working together with Tom Johnston, it is possible to contact him for a free video analysis of your site. The analysis will also compare your web site to competing sites. Because this consultation will be free of charge, there is not any reason for you do not to take full advantage of it.

      It’s necessary for your company to get optimized for search engines like yahoo. Strong SEO is essential to the health of any organization. Whether you have a big national company or perhaps a small, locally-based company, you can rely on Tom Johnston to handle all your SEO needs. Visit Tom-Johnston.com to find out more.

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