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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Connecticut

      Local SEO Marketing Company Serving Hebron Connecticut

      Tom Johnston Can Be Your Best Option For SEO

      Professional SEO will benefit your business in several ways. SEO can generate leads, get more traffic for your site, and deliver a much better user experience. However, sub-standard SEO could be damaging to the site. Tom Johnston provides the expert Search marketing services that you desire. Johnston is definitely an experienced professional which has been working in SEO for a decade.

      Because Johnston has extensive expertise, he’s equipped to do business with all sorts of clients, from small enterprises to larger ones. Johnston also provides franchise SEO for companies that have multiple locations. If you choose to do business with Johnston, you’ll get the Search marketing services you want.

      Johnston has a three-step procedure for SEO. On-page optimization is the first task in the process. This method involves making changes into a site in order to improve its search engine rankings. On-page optimization can show search engines like Google what your website needs to be ranking for. There are many on-page optimization techniques that can increase your site’s rankings, including creating SEO-friendly content for the site.

      The next step is off-page optimization. This describes off-site techniques that will improve your site’s rankings. One of the primary elements of off-page optimization is building links. Off-page optimization is a way to show search engines like yahoo that your site is a trustworthy source of information.

      The third step is local search engine optimisation. This really is necessary for firms that operate locally. This part of the process involves optimization for Google Maps and claiming and providing detailed information for your personal Google My Business listing. Providing accurate information for other directory listings is important too.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have got a month-to-month contract. Whether you want SEO assistance inside the short-term or long-term help, you’ll be capable of getting the help that you need. Your contract could be adjusted when needed.

      You’ll receive monthly ranking reports, which will help you to find out how your site is performing. This will help you to see which keyphrases are yielding greatest results. It is going to show you the way your search rankings are already improving from month to month.

      Google Analytics will probably be placed on your site, which means it will be simpler so that you can monitor the traffic your site is receiving. You’ll likewise be able to find out what number of the website visitors to your site have found your web site via search engines.

      If you’re thinking about working together with Tom Johnston, you can contact him to get a free video analysis of your site. The analysis will likely compare your blog to competing sites. Since this consultation will likely be absolutely free, there is no reason behind you not to benefit from it.

      It’s necessary for your small business being optimized for search engines like yahoo. Strong SEO is essential to the healthiness of any company. Whether you have a large national company or perhaps a small, locally-based company, you can rely Tom Johnston to take care of all your SEO needs. Visit Tom-Johnston.com to learn more.

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