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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Connecticut

      Local SEO Marketing Company Serving Harwinton Connecticut

      Tom Johnston Is The Best Choice For SEO

      Professional SEO will benefit your small business in many ways. SEO can generate leads, get more traffic to the site, and deliver a much better user experience. However, poor quality SEO may be damaging to the site. Tom Johnston can offer the expert SEO services that you require. Johnston is surely an experienced professional which has been doing work in SEO for the decade.

      Because Johnston has extensive expertise, he’s equipped to do business with all types of clients, from small businesses to larger ones. Johnston even offers franchise SEO for companies that have multiple locations. When you select to work with Johnston, you’ll have the SEO services you want.

      Johnston requires a three-step strategy to SEO. On-page optimization is the first step of the process. This method involves making changes to a site so that you can improve its search engine rankings. On-page optimization can present search engines like Google what your blog ought to be ranking for. There are several on-page optimization techniques that could improve your site’s rankings, such as creating SEO-friendly content to your site.

      The next step is off-page optimization. This describes off-site techniques which will enhance your site’s rankings. One of many parts of off-page optimization is backlink building. Off-page optimization is ways to show search engine listings that your website is a reliable way to obtain information.

      The third step is local search engine optimisation. This can be required for companies that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing details to your Google My Company listing. Providing accurate information for other directory listings is essential too.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you want SEO assistance inside the short-term or long term help, you’ll get the support that you require. Your contract can be adjusted when necessary.

      You’ll receive monthly ranking reports, which will allow you to observe how your site is performing. This will allow you to see which search terms are yielding the best results. It will demonstrate how your search rankings have already been improving from month to month.

      Google Analytics will be attached to your blog, which suggests it will be simpler for you to monitor the traffic your internet site is receiving. You’ll also be able to see how many of the targeted traffic to your site are discovering your blog via search engines like google.

      If you’re interested in working with Tom Johnston, you can contact him for a free video analysis of your site. The analysis will likely compare your web site to competing sites. Since this consultation is going to be absolutely free, there is no basis for you not to benefit from it.

      It’s necessary for your organization being optimized for search engines like google. Strong SEO is essential to the health of any business. Whether you run a big national company or even a small, locally-based company, you can trust Tom Johnston to take care of all of your SEO needs. Visit Tom-Johnston.com for more information.

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