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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Connecticut

      Local SEO Marketing Company Serving Hamden Connecticut

      Tom Johnston Is Your Smart Choice For SEO

      Professional SEO will manage to benefit your business in a number of ways. SEO can generate leads, increase targeted traffic for your site, and deliver a better user experience. However, low quality SEO could be damaging in your site. Tom Johnston can offer the expert SEO services that you require. Johnston is an experienced professional which has been doing work in SEO for any decade.

      Because Johnston has extensive expertise, he’s equipped to work alongside all sorts of clients, from small businesses to larger ones. Johnston also provides franchise SEO for firms that have multiple locations. If you choose to use Johnston, you’ll have the Search marketing services you will need.

      Johnston requires a three-step approach to SEO. On-page optimization is the initial step in the process. This process involves making changes to a site so that you can improve its search engine results. On-page optimization is capable of showing search engines like yahoo what your site ought to be ranking for. There are numerous on-page optimization techniques that can boost your site’s rankings, such as creating SEO-friendly content for the site.

      The next step is off-page optimization. This describes off-site techniques which will improve your site’s rankings. One of many parts of off-page optimization is link-building. Off-page optimization is ways to show search engines that your internet site is a reliable method to obtain information.

      The 3rd step is local search engine marketing. This can be essential for firms that operate locally. This section of the process involves optimization for Google Maps and claiming and providing detailed information for your Google My Business listing. Providing accurate information for other directory listings is important as well.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you need SEO assistance inside the short-term or long-term help, you’ll be able to get the support that you require. Your contract can be adjusted as needed.

      You’ll receive monthly ranking reports, which will allow you to find out how your website is performing. This will assist you to see which search terms are yielding the best results. It will likewise show you the way your search rankings are already improving from month to month.

      Google Analytics is going to be placed on your site, which suggests it will be easier for you to monitor the traffic your site is receiving. You’ll likewise be able to view what number of the website visitors to your blog have realized your site via search engines like google.

      If you’re considering working with Tom Johnston, it is possible to contact him to get a free video analysis of your own site. The analysis will even compare your blog to competing sites. Simply because this consultation will probably be totally free, there is absolutely no cause of you do not to take full advantage of it.

      It’s vital for your company being optimized for search engines like yahoo. Strong SEO is essential to the healthiness of any organization. Whether you have a large national company or even a small, locally-based company, you can rely Tom Johnston to deal with all of your SEO needs. Visit Tom-Johnston.com to find out more.

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