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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Connecticut

      Local SEO Marketing Company Serving Greenwich Connecticut

      Tom Johnston Will Be Your Best Option For SEO

      Professional SEO will manage to benefit your small business in many ways. SEO can generate leads, increase traffic for your site, and deliver a better user experience. However, sub-standard SEO might be damaging to the site. Tom Johnston offers the expert Search marketing services that you require. Johnston is surely an experienced professional which has been doing work in SEO to get a decade.

      Because Johnston has extensive expertise, he’s equipped to work alongside all types of clients, from small companies to larger ones. Johnston even offers franchise SEO for businesses that have multiple locations. If you choose to work with Johnston, you’ll receive the SEO services you want.

      Johnston requires a three-step approach to SEO. On-page optimization is the first step from the process. This method involves making changes to your site as a way to improve its search engine results. On-page optimization can show search engines like yahoo what your site needs to be ranking for. There are lots of on-page optimization techniques that could enhance your site’s rankings, like creating SEO-friendly content for your site.

      The second step is off-page optimization. This describes off-site techniques which will enhance your site’s rankings. One of the main parts of off-page optimization is link building. Off-page optimization is a method to show search engines like yahoo that your internet site is a reliable way to obtain information.

      The third step is local search engine optimization. This really is essential for businesses that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing detailed information for the Google My Company listing. Providing accurate information for other directory listings is crucial too.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll use a month-to-month contract. Whether you require SEO assistance within the short-term or long-term help, you’ll be able to get the support you need. Your contract might be adjusted as required.

      You’ll receive monthly ranking reports, which will enable you to discover how your website is performing. This will allow you to see which search phrases are yielding the best results. It will explain to you how your search rankings have already been improving from month to month.

      Google Analytics will probably be installed on your site, which implies it will be easier for you to monitor the traffic your site is receiving. You’ll also be able to find out what number of the website visitors to your blog have realized your website via search engines like google.

      If you’re thinking about utilizing Tom Johnston, it is possible to contact him for any free video analysis of your site. The analysis will likely compare your web site to competing sites. Because this consultation will likely be absolutely free, there is not any reason for you not to make the most of it.

      It’s essential for your business to get optimized for search engines. Strong SEO is vital to the healthiness of any business. Whether you manage a sizable national company or even a small, locally-based company, you can rely on Tom Johnston to manage your entire SEO needs. Visit Tom-Johnston.com for more information.

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