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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Connecticut

      Local SEO Marketing Company Serving Georgetown Connecticut

      Tom Johnston Is Your Smart Choice For SEO

      Professional SEO will benefit your business in several ways. SEO can generate leads, get more traffic to the site, and deliver a better user experience. However, bad quality SEO could be damaging in your site. Tom Johnston can provide the expert Search engine optimization services that you need. Johnston is undoubtedly an experienced professional that has been doing work in SEO for the decade.

      Because Johnston has extensive expertise, he’s equipped to work with a myriad of clients, from small companies to larger ones. Johnston now offers franchise SEO for companies that have multiple locations. If you select to work with Johnston, you’ll get the SEO services you require.

      Johnston has a three-step procedure for SEO. On-page optimization is the first task from the process. This technique involves making changes to a site in order to improve its search engine results. On-page optimization can show search engines like Google what your web site ought to be ranking for. There are numerous on-page optimization techniques that can improve your site’s rankings, for example creating SEO-friendly content to your site.

      The 2nd step is off-page optimization. This describes off-site techniques that may increase your site’s rankings. One of many elements of off-page optimization is building links. Off-page optimization is a method to show search engines like yahoo that your site is a trustworthy supply of information.

      Your third step is local search engine optimisation. This can be important for businesses that operate locally. This area of the process involves optimization for Google Maps and claiming and providing more information for your personal Google My Company listing. Providing accurate information for other directory listings is essential as well.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll use a month-to-month contract. Whether you want SEO assistance within the short-term or long-term help, you’ll can get the services that you require. Your contract can be adjusted when needed.

      You’ll receive monthly ranking reports, which will help you to observe how your internet site is performing. This will assist you to see which search terms are yielding greatest results. It will likewise explain to you the way your search rankings happen to be improving from month to month.

      Google Analytics will likely be installed on your web site, meaning it will be easier that you can monitor the traffic your internet site is receiving. You’ll likewise be able to see what percentage of the website visitors to your blog have found your blog via search engines like google.

      If you’re thinking about working together with Tom Johnston, you may contact him for any free video analysis of your site. The analysis will even compare your site to competing sites. As this consultation will likely be free of charge, there is absolutely no reason behind you not to take advantage of it.

      It’s essential for your small business to be optimized for search engine listings. Strong SEO is important to the health of any company. Whether you run a large national company or even a small, locally-based company, you can depend on Tom Johnston to deal with all of your SEO needs. Visit Tom-Johnston.com for more information.

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