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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Falls Village Connecticut
Tom Johnston Can Be Your Best Option For SEO
Professional SEO can benefit your business in several ways. SEO can generate leads, increase web traffic in your site, and deliver a better user experience. However, low quality SEO could be damaging for your site. Tom Johnston can offer the expert Search marketing services that you need. Johnston is an experienced professional that has been employed in SEO for any decade.
Because Johnston has extensive expertise, he’s equipped to work with a myriad of clients, from smaller businesses to larger ones. Johnston also provides franchise SEO for firms that have multiple locations. If you choose to work alongside Johnston, you’ll receive the Search marketing services you will need.
Johnston takes a three-step approach to SEO. On-page optimization is the first step of the process. This process involves making changes into a site in order to improve its search engine rankings. On-page optimization can present the major search engines what your blog ought to be ranking for. There are several on-page optimization techniques that may boost your site’s rankings, such as creating SEO-friendly content for your site.
The next step is off-page optimization. This describes off-site techniques that will improve your site’s rankings. One of the many elements of off-page optimization is link building. Off-page optimization is a means to show search engines like yahoo that your internet site is a trustworthy source of information.
The 3rd step is local seo. This really is important for companies that operate locally. This area of the process involves optimization for Google Maps and claiming and providing more information to your Google My Business listing. Providing accurate information for other directory listings is essential at the same time.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have got a month-to-month contract. Whether you will need SEO assistance from the short-term or long term help, you’ll can get the assistance that you desire. Your contract may be adjusted when needed.
You’ll receive monthly ranking reports, which will assist you to discover how your internet site is performing. This will assist you to see which keyphrases are yielding the best results. It is going to reveal to you the way your search rankings are already improving from month to month.
Google Analytics is going to be attached to your site, meaning it will be easier that you should monitor the traffic your site is receiving. You’ll also be able to find out what number of the people to your website have found your website via search engines like yahoo.
If you’re interested in utilizing Tom Johnston, you are able to contact him to get a free video analysis of your site. The analysis may also compare your web site to competing sites. As this consultation will be absolutely free, there is not any cause of you not to benefit from it.
It’s necessary for your organization to get optimized for search engines like yahoo. Strong SEO is crucial to the fitness of any organization. Whether you manage a large national company or a small, locally-based company, you can rely on Tom Johnston to deal with your entire SEO needs. Visit Tom-Johnston.com for more information.
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