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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Connecticut

      Local SEO Marketing Company Serving East Windsor Connecticut

      Tom Johnston Will Be Your Best Choice For SEO

      Professional SEO may benefit your business in several ways. SEO can generate leads, increase targeted traffic in your site, and deliver a greater user experience. However, low quality SEO may be damaging to your site. Tom Johnston can provide the expert Search engine optimization services that you desire. Johnston is surely an experienced professional which has been employed in SEO for any decade.

      Because Johnston has extensive expertise, he’s equipped to work with a myriad of clients, from small businesses to larger ones. Johnston also offers franchise SEO for businesses that have multiple locations. When you select to use Johnston, you’ll get the Search engine optimization services you will need.

      Johnston takes a three-step strategy to SEO. On-page optimization is the first step of the process. This method involves making changes to some site in order to improve its search engine rankings. On-page optimization can present search engines like Google what your website must be ranking for. There are several on-page optimization techniques that may enhance your site’s rankings, for example creating SEO-friendly content for the site.

      The 2nd step is off-page optimization. This describes off-site techniques which will boost your site’s rankings. One of the primary parts of off-page optimization is link-building. Off-page optimization is ways to show search engines that your website is a trustworthy way to obtain information.

      Your third step is local seo. This is certainly required for businesses that operate locally. This area of the process involves optimization for Google Maps and claiming and providing detailed information for the Google My Business listing. Providing accurate information for other directory listings is crucial at the same time.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you need SEO assistance inside the short-term or long-term help, you’ll get the support that you need. Your contract may be adjusted as needed.

      You’ll receive monthly ranking reports, which will assist you to observe how your website is performing. This will allow you to see which search terms are yielding ideal results. It will demonstrate the way your search rankings are already improving from month to month.

      Google Analytics is going to be attached to your web site, which means it will be simpler so that you can monitor the traffic your site is receiving. You’ll likewise be able to discover what number of the targeted traffic to your site are discovering your blog via search engines like yahoo.

      If you’re considering dealing with Tom Johnston, it is possible to contact him for a free video analysis of your site. The analysis may also compare your website to competing sites. Since this consultation will likely be free of charge, there is not any basis for you not to benefit from it.

      It’s vital for your organization being optimized for search engines. Strong SEO is important to the fitness of any business. Whether you manage a large national company or a small, locally-based company, you can rely on Tom Johnston to handle all of your SEO needs. Visit Tom-Johnston.com to acquire more information.

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