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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Connecticut

      Local SEO Marketing Company Serving East Haddam Connecticut

      Tom Johnston Will Be Your Most Suitable Choice For SEO

      Professional SEO will manage to benefit your business in many ways. SEO can generate leads, increase traffic in your site, and deliver a greater user experience. However, bad quality SEO might be damaging to the site. Tom Johnston provides the expert Search engine optimization services you need. Johnston is definitely an experienced professional which has been working in SEO for the decade.

      Because Johnston has extensive expertise, he’s equipped to do business with all kinds of clients, from small enterprises to larger ones. Johnston also offers franchise SEO for businesses that have multiple locations. When you select to use Johnston, you’ll obtain the Search marketing services you require.

      Johnston takes a three-step strategy to SEO. On-page optimization is the initial step of the process. This technique involves making changes to a site in order to improve its search engine results. On-page optimization can show the major search engines what your site must be ranking for. There are many on-page optimization techniques that can boost your site’s rankings, like creating SEO-friendly content for the site.

      Another step is off-page optimization. This describes off-site techniques that can improve your site’s rankings. One of many elements of off-page optimization is building links. Off-page optimization is ways to show search engine listings that your site is a trustworthy supply of information.

      Your third step is local search engine optimisation. This really is necessary for businesses that operate locally. This part of the process involves optimization for Google Maps and claiming and providing more information to your Google My Company listing. Providing accurate information for other directory listings is vital too.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you require SEO assistance within the short-term or long-term help, you’ll get the assistance you need. Your contract can be adjusted when necessary.

      You’ll receive monthly ranking reports, which will assist you to find out how your site is performing. This will assist you to see which search phrases are yielding ideal results. It will likewise demonstrate the way your search rankings have been improving from month to month.

      Google Analytics will be set up on your web site, which means it will be simpler for you to monitor the traffic your website is receiving. You’ll also be able to view how many of the people to your site are finding your blog via search engines like yahoo.

      If you’re interested in dealing with Tom Johnston, you are able to contact him to get a free video analysis of your own site. The analysis will likely compare your web site to competing sites. Simply because this consultation will likely be absolutely free, there is absolutely no reason for you do not to take full advantage of it.

      It’s vital for your business to become optimized for search engines like google. Strong SEO is vital to the healthiness of any business. Whether you run a sizable national company or perhaps a small, locally-based company, you can rely on Tom Johnston to manage your entire SEO needs. Visit Tom-Johnston.com to learn more.

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