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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Columbia Connecticut
Tom Johnston Is The Smart Choice For SEO
Professional SEO will manage to benefit your small business in several ways. SEO can generate leads, get more traffic to the site, and deliver a greater user experience. However, sub-standard SEO may be damaging to your site. Tom Johnston offers the expert Search engine optimization services that you need. Johnston is definitely an experienced professional which has been working in SEO for a decade.
Because Johnston has extensive expertise, he’s equipped to work alongside a myriad of clients, from small businesses to larger ones. Johnston even offers franchise SEO for firms that have multiple locations. If you choose to work with Johnston, you’ll receive the SEO services you want.
Johnston needs a three-step approach to SEO. On-page optimization is the first step from the process. This method involves making changes to a site to be able to improve its search engine rankings. On-page optimization can show the major search engines what your site ought to be ranking for. There are numerous on-page optimization techniques that can increase your site’s rankings, like creating SEO-friendly content for your site.
The second step is off-page optimization. This describes off-site techniques that will increase your site’s rankings. One of many elements of off-page optimization is link-building. Off-page optimization is ways to show search engines like yahoo that your website is a reliable source of information.
Your third step is local search engine optimization. This can be essential for businesses that operate locally. This part of the process involves optimization for Google Maps and claiming and providing details for your Google My Company listing. Providing accurate information for other directory listings is crucial also.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have a month-to-month contract. Whether you will need SEO assistance in the short-term or long term help, you’ll can get the services that you need. Your contract can be adjusted when necessary.
You’ll receive monthly ranking reports, which will allow you to observe how your site is performing. This will assist you to see which search terms are yielding the greatest results. It will show you how your search rankings are already improving from month to month.
Google Analytics is going to be attached to your blog, which suggests it will be simpler for you to monitor the traffic your website is receiving. You’ll also be able to view what number of the targeted traffic to your web site have found your web site via search engines like yahoo.
If you’re considering dealing with Tom Johnston, you are able to contact him for any free video analysis of your site. The analysis will also compare your web site to competing sites. Simply because this consultation will probably be totally free, there is no reason behind you not to make the most of it.
It’s essential for your organization to be optimized for search engines like google. Strong SEO is crucial to the health of any business. Whether you run a large national company or a small, locally-based company, you can rely Tom Johnston to manage your entire SEO needs. Visit Tom-Johnston.com for more information.
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Search Engine Optimization
Best Local SEO Expert Agency Firm
- Serp (Search Engine Ranking Results Page)
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- SEO Marketing Agency
- On Page Optimziation
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- White Hat
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