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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Connecticut

      Local SEO Marketing Company Serving Baltic Connecticut

      Tom Johnston Is Your Smart Choice For SEO

      Professional SEO will manage to benefit your business in several ways. SEO can generate leads, increase web traffic in your site, and deliver a better user experience. However, poor quality SEO could be damaging to your site. Tom Johnston offers the expert Search marketing services that you require. Johnston is surely an experienced professional that has been doing work in SEO for any decade.

      Because Johnston has extensive expertise, he’s equipped to work with a myriad of clients, from small enterprises to larger ones. Johnston now offers franchise SEO for firms that have multiple locations. When you select to use Johnston, you’ll obtain the SEO services you need.

      Johnston needs a three-step strategy to SEO. On-page optimization is step one of your process. This method involves making changes to your site so that you can improve its search engine ranking positions. On-page optimization can show the major search engines what your website must be ranking for. There are numerous on-page optimization techniques that will increase your site’s rankings, for example creating SEO-friendly content for your personal site.

      Another step is off-page optimization. This describes off-site techniques that will increase your site’s rankings. One of many components of off-page optimization is backlink building. Off-page optimization is ways to show search engine listings that your internet site is a trustworthy way to obtain information.

      The 3rd step is local search engine optimization. This really is essential for businesses that operate locally. This section of the process involves optimization for Google Maps and claiming and providing more information for your Google My Company listing. Providing accurate information for other directory listings is essential too.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have a month-to-month contract. Whether you will need SEO assistance inside the short-term or long term help, you’ll get the help that you require. Your contract can be adjusted as needed.

      You’ll receive monthly ranking reports, which will help you to observe how your website is performing. This will help you to see which keyphrases are yielding the greatest results. It will also show you how your search rankings are already improving from month to month.

      Google Analytics will be placed on your web site, meaning it will be easier that you can monitor the traffic your internet site is receiving. You’ll also be able to view what number of the website visitors to your web site are discovering your blog via search engine listings.

      If you’re thinking about working together with Tom Johnston, you may contact him for a free video analysis of your own site. The analysis may also compare your site to competing sites. Because this consultation will be free of charge, there is not any basis for you do not to take advantage of it.

      It’s vital for your business to be optimized for search engines like yahoo. Strong SEO is vital to the healthiness of any company. Whether you operate a big national company or possibly a small, locally-based company, you can rely on Tom Johnston to handle your SEO needs. Visit Tom-Johnston.com to acquire more information.

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