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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Wyoming

      Local SEO Marketing Company Serving Rawlins Wyoming

      Tom Johnston Is The Best Option For SEO

      Professional SEO can benefit your business in several ways. SEO can generate leads, increase web traffic in your site, and deliver a better user experience. However, bad quality SEO may be damaging to your site. Tom Johnston can offer the expert SEO services that you need. Johnston is definitely an experienced professional that has been working in SEO for a decade.

      Because Johnston has extensive expertise, he’s equipped to use all sorts of clients, from small companies to larger ones. Johnston also offers franchise SEO for companies that have multiple locations. If you choose to work with Johnston, you’ll have the SEO services you will need.

      Johnston needs a three-step procedure for SEO. On-page optimization is step one from the process. This technique involves making changes to a site in order to improve its search engine rankings. On-page optimization can present the major search engines what your site must be ranking for. There are lots of on-page optimization techniques that may increase your site’s rankings, for example creating SEO-friendly content for your personal site.

      The next step is off-page optimization. This describes off-site techniques which will enhance your site’s rankings. One of many elements of off-page optimization is building links. Off-page optimization is a means to show search engines like google that your internet site is a trustworthy way to obtain information.

      The third step is local seo. This is required for firms that operate locally. This area of the process involves optimization for Google Maps and claiming and providing more information for your personal Google My Company listing. Providing accurate information for other directory listings is essential as well.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll possess a month-to-month contract. Whether you require SEO assistance inside the short-term or long term help, you’ll get the services that you desire. Your contract might be adjusted when necessary.

      You’ll receive monthly ranking reports, which will allow you to see how your site is performing. This will help you to see which search terms are yielding the best results. It will likewise explain to you how your search rankings have already been improving from month to month.

      Google Analytics will be attached to your website, which suggests it will be easier for you to monitor the traffic your internet site is receiving. You’ll likewise be able to see how many of the website visitors to your blog are discovering your website via search engines.

      If you’re enthusiastic about dealing with Tom Johnston, you can contact him for a free video analysis of the site. The analysis will likely compare your site to competing sites. Since this consultation will probably be absolutely free, there is not any cause of you not to take full advantage of it.

      It’s important for your small business to get optimized for search engine listings. Strong SEO is crucial to the fitness of any business. Whether you run a large national company or a small, locally-based company, you can rely on Tom Johnston to deal with your entire SEO needs. Visit Tom-Johnston.com to learn more.

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