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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Wisconsin

      Local SEO Marketing Company Serving Washington Island Wisconsin

      Tom Johnston Is The Most Suitable Choice For SEO

      Professional SEO will benefit your business in numerous ways. SEO can generate leads, increase web traffic for your site, and deliver a much better user experience. However, sub-standard SEO may be damaging for your site. Tom Johnston can provide the expert SEO services you need. Johnston is definitely an experienced professional which has been employed in SEO for any decade.

      Because Johnston has extensive expertise, he’s equipped to use all sorts of clients, from small companies to larger ones. Johnston now offers franchise SEO for firms that have multiple locations. When you choose to work with Johnston, you’ll have the Search marketing services you require.

      Johnston has a three-step approach to SEO. On-page optimization is step one in the process. This process involves making changes to a site in order to improve its search engine ranking positions. On-page optimization can display search engines what your site must be ranking for. There are many on-page optimization techniques that will improve your site’s rankings, such as creating SEO-friendly content for your site.

      Another step is off-page optimization. This describes off-site techniques that may boost your site’s rankings. One of the many components of off-page optimization is link building. Off-page optimization is ways to show search engines like yahoo that your internet site is a reliable supply of information.

      The 3rd step is local search engine marketing. This is important for firms that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing more information for your personal Google My Business listing. Providing accurate information for other directory listings is crucial at the same time.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you want SEO assistance inside the short-term or long-term help, you’ll get the support that you require. Your contract can be adjusted when needed.

      You’ll receive monthly ranking reports, which will help you to see how your site is performing. This will assist you to see which keyphrases are yielding ideal results. It will also show you the way your search rankings are already improving from month to month.

      Google Analytics will be set up on your site, which implies it will be easier that you can monitor the traffic your website is receiving. You’ll likewise be able to view how many of the people to your web site have realized your blog via search engines.

      If you’re considering dealing with Tom Johnston, it is possible to contact him for a free video analysis of your site. The analysis will also compare your web site to competing sites. Because this consultation will likely be absolutely free, there is not any reason for you do not to take full advantage of it.

      It’s vital for your small business to be optimized for search engines like google. Strong SEO is vital to the health of any business. Whether you manage a big national company or possibly a small, locally-based company, you can rely on Tom Johnston to manage your SEO needs. Visit Tom-Johnston.com to find out more.

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