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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Wisconsin

      Local SEO Marketing Company Serving Silver Lake Wisconsin

      Tom Johnston Will Be Your Most Suitable Choice For SEO

      Professional SEO will benefit your organization in numerous ways. SEO can generate leads, increase targeted traffic to your site, and deliver a greater user experience. However, poor quality SEO might be damaging in your site. Tom Johnston offers the expert Search engine optimization services that you need. Johnston is undoubtedly an experienced professional which has been employed in SEO for any decade.

      Because Johnston has extensive expertise, he’s equipped to work with all kinds of clients, from smaller businesses to larger ones. Johnston now offers franchise SEO for firms that have multiple locations. When you choose to use Johnston, you’ll receive the SEO services you require.

      Johnston takes a three-step approach to SEO. On-page optimization is step one of the process. This method involves making changes to a site in order to improve its search engine ranking positions. On-page optimization can display search engines like yahoo what your web site should be ranking for. There are lots of on-page optimization techniques that could improve your site’s rankings, such as creating SEO-friendly content for your personal site.

      The 2nd step is off-page optimization. This describes off-site techniques that may enhance your site’s rankings. One of the primary aspects of off-page optimization is backlink building. Off-page optimization is a method to show search engines like yahoo that your internet site is a reliable way to obtain information.

      The 3rd step is local search engine optimization. This is certainly necessary for firms that operate locally. This section of the process involves optimization for Google Maps and claiming and providing more information for your Google My Company listing. Providing accurate information for other directory listings is vital too.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have a month-to-month contract. Whether you want SEO assistance inside the short-term or long term help, you’ll be able to get the services that you need. Your contract could be adjusted as needed.

      You’ll receive monthly ranking reports, which will allow you to see how your internet site is performing. This will assist you to see which search terms are yielding greatest results. It will also reveal to you how your search rankings have already been improving from month to month.

      Google Analytics is going to be attached to your site, which implies it will be simpler that you should monitor the traffic your site is receiving. You’ll likewise be able to find out what number of the targeted traffic to your blog are finding your website via search engine listings.

      If you’re considering working with Tom Johnston, you can contact him for a free video analysis of your site. The analysis will also compare your website to competing sites. Because this consultation will be absolutely free, there is no basis for you do not to take full advantage of it.

      It’s vital for your small business being optimized for search engines like yahoo. Strong SEO is crucial to the fitness of any organization. Whether you run a big national company or possibly a small, locally-based company, you can depend on Tom Johnston to handle all your SEO needs. Visit Tom-Johnston.com to acquire more information.

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      • WI