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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
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Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Muscoda Wisconsin
Tom Johnston Is Your Smart Choice For SEO
Professional SEO will benefit your small business in a number of ways. SEO can generate leads, increase web traffic for your site, and deliver a much better user experience. However, poor quality SEO may be damaging for your site. Tom Johnston offers the expert Search engine optimization services that you need. Johnston is surely an experienced professional that has been employed in SEO for any decade.
Because Johnston has extensive expertise, he’s equipped to use all sorts of clients, from small companies to larger ones. Johnston also offers franchise SEO for firms that have multiple locations. If you choose to work alongside Johnston, you’ll receive the SEO services you require.
Johnston takes a three-step method of SEO. On-page optimization is the first task from the process. This process involves making changes to a site to be able to improve its search engine ranking positions. On-page optimization can show search engines like yahoo what your website must be ranking for. There are several on-page optimization techniques that could enhance your site’s rankings, for example creating SEO-friendly content for the site.
The next step is off-page optimization. This describes off-site techniques that may increase your site’s rankings. One of the primary parts of off-page optimization is building links. Off-page optimization is ways to show search engines like google that your website is a trustworthy way to obtain information.
Your third step is local search engine marketing. This is certainly required for businesses that operate locally. This section of the process involves optimization for Google Maps and claiming and providing detailed information for the Google My Business listing. Providing accurate information for other directory listings is important too.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you will need SEO assistance within the short-term or long term help, you’ll can get the assistance that you need. Your contract could be adjusted when necessary.
You’ll receive monthly ranking reports, which will allow you to discover how your internet site is performing. This will allow you to see which search terms are yielding the greatest results. It will reveal to you the way your search rankings are already improving from month to month.
Google Analytics will be placed on your web site, which means it will be easier for you to monitor the traffic your internet site is receiving. You’ll likewise be able to discover how many of the targeted traffic to your web site are finding your blog via search engines like yahoo.
If you’re enthusiastic about utilizing Tom Johnston, you may contact him for a free video analysis of your own site. The analysis may also compare your blog to competing sites. Because this consultation will be free of charge, there is no reason behind you do not to make the most of it.
It’s important for your small business being optimized for search engines like yahoo. Strong SEO is important to the health of any company. Whether you manage a huge national company or perhaps a small, locally-based company, you can rely on Tom Johnston to deal with your entire SEO needs. Visit Tom-Johnston.com for more information.
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