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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

    Big & Small Client Experience

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Wisconsin

      Local SEO Marketing Company Serving Markesan Wisconsin

      Tom Johnston Is Your Most Suitable Choice For SEO

      Professional SEO can benefit your small business in many ways. SEO can generate leads, increase targeted traffic to the site, and deliver a better user experience. However, bad quality SEO could be damaging for your site. Tom Johnston can offer the expert SEO services you need. Johnston is surely an experienced professional that has been working in SEO for a decade.

      Because Johnston has extensive expertise, he’s equipped to work alongside all kinds of clients, from small companies to larger ones. Johnston also offers franchise SEO for companies that have multiple locations. When you choose to use Johnston, you’ll obtain the SEO services you need.

      Johnston requires a three-step approach to SEO. On-page optimization is the first task from the process. This method involves making changes to your site so that you can improve its search engine ranking positions. On-page optimization can display search engines like yahoo what your site must be ranking for. There are several on-page optimization techniques that can enhance your site’s rankings, including creating SEO-friendly content for your personal site.

      The 2nd step is off-page optimization. This describes off-site techniques which will increase your site’s rankings. One of the primary elements of off-page optimization is building links. Off-page optimization is ways to show search engines that your site is a reliable supply of information.

      The 3rd step is local search engine optimisation. This is certainly required for businesses that operate locally. This section of the process involves optimization for Google Maps and claiming and providing details to your Google My Business listing. Providing accurate information for other directory listings is important at the same time.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll possess a month-to-month contract. Whether you require SEO assistance within the short-term or long-term help, you’ll be able to get the assistance that you need. Your contract might be adjusted when necessary.

      You’ll receive monthly ranking reports, which will enable you to observe how your website is performing. This will enable you to see which search terms are yielding the greatest results. It will demonstrate how your search rankings have been improving from month to month.

      Google Analytics will probably be attached to your web site, which implies it will be easier that you can monitor the traffic your website is receiving. You’ll likewise be able to discover how many of the people to your site have realized your website via search engines.

      If you’re enthusiastic about utilizing Tom Johnston, it is possible to contact him to get a free video analysis of the site. The analysis will likely compare your web site to competing sites. As this consultation will be absolutely free, there is absolutely no cause of you do not to take advantage of it.

      It’s vital for your organization to get optimized for search engine listings. Strong SEO is crucial to the health of any business. Whether you run a large national company or a small, locally-based company, you can rely Tom Johnston to handle all of your SEO needs. Visit Tom-Johnston.com to learn more.

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      • 43.723578
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      • Green Lake
      • Markesan
      • Wisconsin
      • WI