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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Wisconsin

      Local SEO Marketing Company Serving Ladysmith Wisconsin

      Tom Johnston Is Your Smart Choice For SEO

      Professional SEO may benefit your business in a number of ways. SEO can generate leads, get more traffic for your site, and deliver an improved user experience. However, bad quality SEO could be damaging to your site. Tom Johnston can provide the expert Search marketing services that you require. Johnston is an experienced professional which has been doing work in SEO to get a decade.

      Because Johnston has extensive expertise, he’s equipped to work alongside all kinds of clients, from smaller businesses to larger ones. Johnston now offers franchise SEO for firms that have multiple locations. If you choose to do business with Johnston, you’ll receive the SEO services you require.

      Johnston needs a three-step strategy to SEO. On-page optimization is the first step in the process. This method involves making changes to a site to be able to improve its search engine ranking positions. On-page optimization can present search engines like yahoo what your website must be ranking for. There are numerous on-page optimization techniques that will improve your site’s rankings, including creating SEO-friendly content for the site.

      The 2nd step is off-page optimization. This describes off-site techniques that can improve your site’s rankings. One of the many aspects of off-page optimization is link building. Off-page optimization is a way to show search engines that your website is a trustworthy method to obtain information.

      Your third step is local search engine marketing. This is important for businesses that operate locally. This area of the process involves optimization for Google Maps and claiming and providing details for the Google My Business listing. Providing accurate information for other directory listings is crucial at the same time.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you will need SEO assistance from the short-term or long term help, you’ll be capable of getting the support that you need. Your contract might be adjusted when necessary.

      You’ll receive monthly ranking reports, which will assist you to see how your website is performing. This will help you to see which keyphrases are yielding the greatest results. It will likewise reveal to you the way your search rankings happen to be improving from month to month.

      Google Analytics will likely be installed on your website, which suggests it will be easier for you to monitor the traffic your site is receiving. You’ll also be able to find out what percentage of the visitors to your web site have realized your blog via search engines.

      If you’re interested in dealing with Tom Johnston, you may contact him for any free video analysis of your own site. The analysis may also compare your web site to competing sites. Since this consultation is going to be totally free, there is no reason behind you not to take advantage of it.

      It’s vital for your organization to become optimized for search engine listings. Strong SEO is essential to the healthiness of any company. Whether you operate a huge national company or possibly a small, locally-based company, you can depend on Tom Johnston to handle all of your SEO needs. Visit Tom-Johnston.com to find out more.

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