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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Wisconsin

      Local SEO Marketing Company Serving Horicon Wisconsin

      Tom Johnston Will Be Your Most Suitable Choice For SEO

      Professional SEO may benefit your company in several ways. SEO can generate leads, increase targeted traffic to the site, and deliver an improved user experience. However, low quality SEO may be damaging to the site. Tom Johnston offers the expert Search engine optimization services you need. Johnston is surely an experienced professional which has been working in SEO for the decade.

      Because Johnston has extensive expertise, he’s equipped to work alongside all kinds of clients, from small enterprises to larger ones. Johnston also offers franchise SEO for firms that have multiple locations. When you choose to use Johnston, you’ll receive the Search engine optimization services you require.

      Johnston requires a three-step strategy to SEO. On-page optimization is the first step in the process. This procedure involves making changes to a site so that you can improve its search engine rankings. On-page optimization can display search engines like Google what your site must be ranking for. There are many on-page optimization techniques that can boost your site’s rankings, for example creating SEO-friendly content to your site.

      The next step is off-page optimization. This describes off-site techniques that may increase your site’s rankings. One of the primary aspects of off-page optimization is backlink building. Off-page optimization is ways to show search engines that your internet site is a reliable method to obtain information.

      The 3rd step is local seo. This is required for businesses that operate locally. This area of the process involves optimization for Google Maps and claiming and providing detailed information to your Google My Business listing. Providing accurate information for other directory listings is essential also.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have a month-to-month contract. Whether you will need SEO assistance inside the short-term or long-term help, you’ll get the services that you require. Your contract can be adjusted as required.

      You’ll receive monthly ranking reports, which will assist you to see how your site is performing. This will assist you to see which keyphrases are yielding greatest results. It will show you the way your search rankings happen to be improving from month to month.

      Google Analytics will probably be installed on your web site, which suggests it will be simpler that you should monitor the traffic your site is receiving. You’ll likewise be able to view how many of the visitors to your blog have found your website via search engines.

      If you’re considering working together with Tom Johnston, it is possible to contact him for a free video analysis of your site. The analysis will likely compare your web site to competing sites. Since this consultation will likely be free of charge, there is not any reason for you not to take advantage of it.

      It’s essential for your small business being optimized for search engines like google. Strong SEO is important to the fitness of any business. Whether you run a big national company or perhaps a small, locally-based company, you can depend on Tom Johnston to take care of all of your SEO needs. Visit Tom-Johnston.com to acquire more information.

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