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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Wisconsin

      Local SEO Marketing Company Serving Frederic Wisconsin

      Tom Johnston Will Be Your Best Option For SEO

      Professional SEO can benefit your company in many ways. SEO can generate leads, increase web traffic to the site, and deliver a better user experience. However, sub-standard SEO might be damaging to your site. Tom Johnston can offer the expert Search engine optimization services that you require. Johnston is an experienced professional that has been operating in SEO to get a decade.

      Because Johnston has extensive expertise, he’s equipped to work with a myriad of clients, from small businesses to larger ones. Johnston also offers franchise SEO for firms that have multiple locations. If you choose to work alongside Johnston, you’ll have the Search engine optimization services you require.

      Johnston has a three-step approach to SEO. On-page optimization is the first task from the process. This technique involves making changes to some site so that you can improve its search engine rankings. On-page optimization can display search engines what your site should be ranking for. There are lots of on-page optimization techniques that will improve your site’s rankings, like creating SEO-friendly content for the site.

      The second step is off-page optimization. This describes off-site techniques that will increase your site’s rankings. One of many aspects of off-page optimization is link building. Off-page optimization is a means to show search engines like google that your internet site is a trustworthy way to obtain information.

      The 3rd step is local search engine marketing. This can be required for businesses that operate locally. This part of the process involves optimization for Google Maps and claiming and providing details to your Google My Business listing. Providing accurate information for other directory listings is important too.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have got a month-to-month contract. Whether you need SEO assistance from the short-term or long-term help, you’ll get the services that you desire. Your contract might be adjusted when necessary.

      You’ll receive monthly ranking reports, which will help you to discover how your site is performing. This will enable you to see which search phrases are yielding ideal results. It will likewise demonstrate how your search rankings are already improving from month to month.

      Google Analytics will likely be set up on your site, which implies it will be easier that you should monitor the traffic your website is receiving. You’ll also be able to discover what number of the visitors to your web site have found your website via search engines like yahoo.

      If you’re interested in working with Tom Johnston, you can contact him for a free video analysis of your own site. The analysis will also compare your blog to competing sites. Simply because this consultation will probably be absolutely free, there is absolutely no cause of you do not to benefit from it.

      It’s important for your small business to become optimized for search engine listings. Strong SEO is vital to the fitness of any business. Whether you have a huge national company or possibly a small, locally-based company, you can depend on Tom Johnston to handle all of your SEO needs. Visit Tom-Johnston.com to acquire more information.

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