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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Wisconsin

      Local SEO Marketing Company Serving Ellsworth Wisconsin

      Tom Johnston Will Be Your Smart Choice For SEO

      Professional SEO will benefit your business in many ways. SEO can generate leads, get more traffic for your site, and deliver a greater user experience. However, poor quality SEO can be damaging to your site. Tom Johnston can provide the expert Search engine optimization services you need. Johnston is undoubtedly an experienced professional which has been doing work in SEO to get a decade.

      Because Johnston has extensive expertise, he’s equipped to do business with all types of clients, from small businesses to larger ones. Johnston also provides franchise SEO for firms that have multiple locations. When you choose to work with Johnston, you’ll have the SEO services you require.

      Johnston has a three-step method of SEO. On-page optimization is the first task in the process. This process involves making changes to some site so that you can improve its search engine rankings. On-page optimization can present search engines like Google what your website should be ranking for. There are lots of on-page optimization techniques that can improve your site’s rankings, for example creating SEO-friendly content for the site.

      Another step is off-page optimization. This describes off-site techniques that can boost your site’s rankings. One of many aspects of off-page optimization is link-building. Off-page optimization is a method to show search engines that your site is a trustworthy method to obtain information.

      Your third step is local search engine optimisation. This really is necessary for firms that operate locally. This section of the process involves optimization for Google Maps and claiming and providing details for the Google My Business listing. Providing accurate information for other directory listings is important also.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll use a month-to-month contract. Whether you require SEO assistance in the short-term or long-term help, you’ll be capable of getting the help you need. Your contract might be adjusted when needed.

      You’ll receive monthly ranking reports, which will assist you to observe how your internet site is performing. This will enable you to see which search phrases are yielding ideal results. It will likewise demonstrate how your search rankings happen to be improving from month to month.

      Google Analytics is going to be attached to your website, which means it will be easier that you can monitor the traffic your website is receiving. You’ll also be able to view what number of the visitors to your site are finding your site via search engines.

      If you’re interested in utilizing Tom Johnston, it is possible to contact him for a free video analysis of the site. The analysis may also compare your website to competing sites. As this consultation will be free of charge, there is not any cause of you not to benefit from it.

      It’s essential for your business to get optimized for search engines. Strong SEO is crucial to the health of any company. Whether you operate a big national company or a small, locally-based company, you can rely on Tom Johnston to take care of all your SEO needs. Visit Tom-Johnston.com to acquire more information.

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