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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Eleva Wisconsin
Tom Johnston Can Be Your Most Suitable Choice For SEO
Professional SEO will manage to benefit your small business in a number of ways. SEO can generate leads, increase web traffic to your site, and deliver a much better user experience. However, low quality SEO could be damaging in your site. Tom Johnston can offer the expert Search marketing services that you desire. Johnston is an experienced professional which has been working in SEO for the decade.
Because Johnston has extensive expertise, he’s equipped to use all types of clients, from small companies to larger ones. Johnston also provides franchise SEO for firms that have multiple locations. If you choose to use Johnston, you’ll have the Search marketing services you will need.
Johnston has a three-step strategy to SEO. On-page optimization is the first step of your process. This process involves making changes to some site to be able to improve its search engine rankings. On-page optimization can show search engines what your site must be ranking for. There are lots of on-page optimization techniques that may boost your site’s rankings, for example creating SEO-friendly content for your site.
The 2nd step is off-page optimization. This describes off-site techniques that may increase your site’s rankings. One of the main parts of off-page optimization is link building. Off-page optimization is a way to show search engines like google that your website is a reliable source of information.
Your third step is local search engine marketing. This is required for firms that operate locally. This part of the process involves optimization for Google Maps and claiming and providing detailed information for the Google My Company listing. Providing accurate information for other directory listings is important as well.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you will need SEO assistance from the short-term or long-term help, you’ll get the assistance that you need. Your contract may be adjusted when needed.
You’ll receive monthly ranking reports, which will allow you to discover how your site is performing. This will enable you to see which keyphrases are yielding greatest results. It will likewise explain to you the way your search rankings have been improving from month to month.
Google Analytics will likely be installed on your website, meaning it will be easier that you should monitor the traffic your website is receiving. You’ll also be able to find out what number of the visitors to your web site are finding your blog via search engines like google.
If you’re thinking about working together with Tom Johnston, you can contact him for any free video analysis of your respective site. The analysis will even compare your site to competing sites. Because this consultation will likely be free of charge, there is not any reason for you not to benefit from it.
It’s essential for your company to get optimized for search engines like google. Strong SEO is vital to the health of any company. Whether you have a sizable national company or a small, locally-based company, you can trust Tom Johnston to take care of all your SEO needs. Visit Tom-Johnston.com for more information.
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