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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Wisconsin

      Local SEO Marketing Company Serving Edgar Wisconsin

      Tom Johnston Will Be Your Smart Choice For SEO

      Professional SEO will benefit your company in numerous ways. SEO can generate leads, increase traffic to your site, and deliver a much better user experience. However, low quality SEO can be damaging to your site. Tom Johnston offers the expert Search marketing services you need. Johnston is surely an experienced professional which has been working in SEO for the decade.

      Because Johnston has extensive expertise, he’s equipped to work alongside all types of clients, from small companies to larger ones. Johnston also offers franchise SEO for companies that have multiple locations. If you choose to use Johnston, you’ll have the Search marketing services you need.

      Johnston needs a three-step procedure for SEO. On-page optimization is the first step from the process. This process involves making changes to some site as a way to improve its search engine results. On-page optimization is capable of showing search engines what your web site should be ranking for. There are many on-page optimization techniques that will increase your site’s rankings, such as creating SEO-friendly content for your personal site.

      Another step is off-page optimization. This describes off-site techniques that will increase your site’s rankings. One of many elements of off-page optimization is building links. Off-page optimization is ways to show search engine listings that your website is a trustworthy supply of information.

      The third step is local search engine optimization. This is certainly important for companies that operate locally. This part of the process involves optimization for Google Maps and claiming and providing details for your Google My Business listing. Providing accurate information for other directory listings is crucial as well.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have a month-to-month contract. Whether you want SEO assistance inside the short-term or long-term help, you’ll can get the support you need. Your contract might be adjusted when necessary.

      You’ll receive monthly ranking reports, which will allow you to observe how your internet site is performing. This will allow you to see which search terms are yielding the best results. It will likewise show you the way your search rankings have already been improving from month to month.

      Google Analytics will be installed on your web site, which implies it will be easier that you should monitor the traffic your website is receiving. You’ll also be able to view what number of the website visitors to your web site have found your site via search engines like google.

      If you’re considering dealing with Tom Johnston, it is possible to contact him for any free video analysis of the site. The analysis will even compare your blog to competing sites. Since this consultation will probably be absolutely free, there is not any cause of you not to make the most of it.

      It’s important for your organization to be optimized for search engines like yahoo. Strong SEO is crucial to the healthiness of any business. Whether you run a large national company or even a small, locally-based company, you can rely on Tom Johnston to manage all your SEO needs. Visit Tom-Johnston.com for more information.

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