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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Wisconsin

      Local SEO Marketing Company Serving Drummond Wisconsin

      Tom Johnston Can Be Your Smart Choice For SEO

      Professional SEO may benefit your business in many ways. SEO can generate leads, increase web traffic for your site, and deliver a better user experience. However, sub-standard SEO can be damaging to the site. Tom Johnston can offer the expert Search engine optimization services that you need. Johnston is definitely an experienced professional which has been operating in SEO for a decade.

      Because Johnston has extensive expertise, he’s equipped to work alongside a myriad of clients, from smaller businesses to larger ones. Johnston also provides franchise SEO for firms that have multiple locations. If you select to work with Johnston, you’ll obtain the SEO services you require.

      Johnston needs a three-step strategy to SEO. On-page optimization is the first task from the process. This process involves making changes to a site so that you can improve its search engine rankings. On-page optimization is capable of showing search engines what your site ought to be ranking for. There are many on-page optimization techniques that could boost your site’s rankings, for example creating SEO-friendly content to your site.

      Another step is off-page optimization. This describes off-site techniques that will boost your site’s rankings. One of the many elements of off-page optimization is backlink building. Off-page optimization is a means to show search engine listings that your internet site is a trustworthy method to obtain information.

      Your third step is local seo. This is essential for companies that operate locally. This area of the process involves optimization for Google Maps and claiming and providing more information for your Google My Company listing. Providing accurate information for other directory listings is crucial as well.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you want SEO assistance inside the short-term or long-term help, you’ll be capable of getting the services that you require. Your contract might be adjusted as needed.

      You’ll receive monthly ranking reports, which will help you to discover how your site is performing. This will enable you to see which keyphrases are yielding the greatest results. It will reveal to you the way your search rankings are already improving from month to month.

      Google Analytics will probably be placed on your web site, which suggests it will be easier that you should monitor the traffic your internet site is receiving. You’ll likewise be able to view what number of the people to your web site are discovering your web site via search engines like yahoo.

      If you’re thinking about working with Tom Johnston, you can contact him for any free video analysis of your respective site. The analysis will also compare your web site to competing sites. Since this consultation will be absolutely free, there is absolutely no reason for you do not to take advantage of it.

      It’s vital for your small business being optimized for search engines like yahoo. Strong SEO is crucial to the fitness of any company. Whether you run a huge national company or perhaps a small, locally-based company, you can trust Tom Johnston to handle your SEO needs. Visit Tom-Johnston.com to find out more.

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