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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
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Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Dousman Wisconsin
Tom Johnston Can Be Your Best Option For SEO
Professional SEO may benefit your company in many ways. SEO can generate leads, get more traffic in your site, and deliver a better user experience. However, sub-standard SEO could be damaging in your site. Tom Johnston can provide the expert Search marketing services that you need. Johnston is an experienced professional that has been doing work in SEO for a decade.
Because Johnston has extensive expertise, he’s equipped to do business with all kinds of clients, from small companies to larger ones. Johnston also provides franchise SEO for businesses that have multiple locations. If you select to use Johnston, you’ll get the SEO services you want.
Johnston requires a three-step procedure for SEO. On-page optimization is the first step in the process. This method involves making changes to a site so that you can improve its search engine results. On-page optimization can present search engines what your site must be ranking for. There are many on-page optimization techniques that can boost your site’s rankings, such as creating SEO-friendly content for your site.
The next step is off-page optimization. This describes off-site techniques that can enhance your site’s rankings. One of many parts of off-page optimization is building links. Off-page optimization is a way to show search engines like yahoo that your website is a trustworthy supply of information.
The next step is local seo. This is essential for companies that operate locally. This part of the process involves optimization for Google Maps and claiming and providing more information for the Google My Company listing. Providing accurate information for other directory listings is essential as well.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll possess a month-to-month contract. Whether you will need SEO assistance inside the short-term or long-term help, you’ll get the assistance you need. Your contract can be adjusted when needed.
You’ll receive monthly ranking reports, which will allow you to observe how your site is performing. This will allow you to see which keyphrases are yielding greatest results. It will likewise reveal to you how your search rankings have been improving from month to month.
Google Analytics will be installed on your blog, meaning it will be easier for you to monitor the traffic your site is receiving. You’ll likewise be able to find out what number of the visitors to your website are finding your site via search engines.
If you’re interested in working with Tom Johnston, you are able to contact him for the free video analysis of your respective site. The analysis will even compare your site to competing sites. Simply because this consultation will likely be absolutely free, there is not any cause of you do not to take full advantage of it.
It’s important for your organization to be optimized for search engines. Strong SEO is important to the healthiness of any organization. Whether you have a big national company or a small, locally-based company, you can rely Tom Johnston to manage your entire SEO needs. Visit Tom-Johnston.com for more information.
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