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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Wisconsin

      Local SEO Marketing Company Serving Cambria Wisconsin

      Tom Johnston Will Be Your Best Option For SEO

      Professional SEO may benefit your small business in many ways. SEO can generate leads, increase traffic to your site, and deliver a greater user experience. However, sub-standard SEO might be damaging in your site. Tom Johnston can provide the expert SEO services that you need. Johnston is undoubtedly an experienced professional that has been working in SEO for the decade.

      Because Johnston has extensive expertise, he’s equipped to work alongside all types of clients, from smaller businesses to larger ones. Johnston now offers franchise SEO for companies that have multiple locations. If you select to do business with Johnston, you’ll have the Search marketing services you need.

      Johnston has a three-step strategy to SEO. On-page optimization is the initial step of the process. This technique involves making changes to some site so that you can improve its search engine rankings. On-page optimization is capable of showing search engines what your website should be ranking for. There are lots of on-page optimization techniques that could improve your site’s rankings, such as creating SEO-friendly content for your site.

      Another step is off-page optimization. This describes off-site techniques that can increase your site’s rankings. One of the many elements of off-page optimization is building links. Off-page optimization is a means to show search engines that your website is a reliable way to obtain information.

      The 3rd step is local search engine optimization. This can be essential for firms that operate locally. This area of the process involves optimization for Google Maps and claiming and providing details to your Google My Business listing. Providing accurate information for other directory listings is essential also.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you want SEO assistance within the short-term or long term help, you’ll be capable of getting the help that you desire. Your contract might be adjusted as required.

      You’ll receive monthly ranking reports, which will help you to see how your internet site is performing. This will allow you to see which keyphrases are yielding the greatest results. It will likewise demonstrate how your search rankings have been improving from month to month.

      Google Analytics will likely be attached to your blog, which implies it will be easier so that you can monitor the traffic your internet site is receiving. You’ll also be able to discover how many of the visitors to your website are finding your web site via search engines.

      If you’re enthusiastic about dealing with Tom Johnston, you can contact him for the free video analysis of your own site. The analysis may also compare your blog to competing sites. Simply because this consultation will be free of charge, there is not any basis for you not to take full advantage of it.

      It’s essential for your organization to become optimized for search engine listings. Strong SEO is crucial to the healthiness of any company. Whether you operate a big national company or possibly a small, locally-based company, you can rely on Tom Johnston to deal with all of your SEO needs. Visit Tom-Johnston.com to acquire more information.

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