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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      West Virginia

      Local SEO Marketing Company Serving Washington West Virginia

      Tom Johnston Can Be Your Best Option For SEO

      Professional SEO will manage to benefit your company in numerous ways. SEO can generate leads, increase web traffic to your site, and deliver a greater user experience. However, low quality SEO might be damaging to the site. Tom Johnston provides the expert SEO services that you desire. Johnston is surely an experienced professional that has been doing work in SEO for any decade.

      Because Johnston has extensive expertise, he’s equipped to work alongside a myriad of clients, from smaller businesses to larger ones. Johnston also offers franchise SEO for businesses that have multiple locations. If you select to do business with Johnston, you’ll have the SEO services you will need.

      Johnston takes a three-step strategy to SEO. On-page optimization is the first task of your process. This process involves making changes to a site in order to improve its search engine ranking positions. On-page optimization can display the major search engines what your blog must be ranking for. There are numerous on-page optimization techniques that may improve your site’s rankings, including creating SEO-friendly content to your site.

      The next step is off-page optimization. This describes off-site techniques that will improve your site’s rankings. One of the primary parts of off-page optimization is link building. Off-page optimization is a method to show search engines like yahoo that your internet site is a reliable way to obtain information.

      The third step is local search engine optimization. This really is important for firms that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing details for your Google My Business listing. Providing accurate information for other directory listings is vital too.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have got a month-to-month contract. Whether you will need SEO assistance in the short-term or long-term help, you’ll be able to get the services that you require. Your contract could be adjusted when necessary.

      You’ll receive monthly ranking reports, which will allow you to find out how your internet site is performing. This will allow you to see which search terms are yielding ideal results. It will explain to you the way your search rankings have been improving from month to month.

      Google Analytics will likely be placed on your blog, which implies it will be easier so that you can monitor the traffic your internet site is receiving. You’ll also be able to discover what percentage of the people to your site are finding your blog via search engines like google.

      If you’re interested in utilizing Tom Johnston, you may contact him for a free video analysis of your site. The analysis will likely compare your blog to competing sites. Because this consultation will likely be totally free, there is no reason for you not to take advantage of it.

      It’s important for your business to be optimized for search engines like google. Strong SEO is vital to the fitness of any company. Whether you have a sizable national company or even a small, locally-based company, you can depend on Tom Johnston to manage your SEO needs. Visit Tom-Johnston.com for more information.

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