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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Teays West Virginia
Tom Johnston Can Be Your Smart Choice For SEO
Professional SEO may benefit your company in a number of ways. SEO can generate leads, increase web traffic for your site, and deliver a better user experience. However, sub-standard SEO might be damaging in your site. Tom Johnston provides the expert Search engine optimization services you need. Johnston is an experienced professional which has been working in SEO for any decade.
Because Johnston has extensive expertise, he’s equipped to use a myriad of clients, from small enterprises to larger ones. Johnston also provides franchise SEO for firms that have multiple locations. When you choose to work alongside Johnston, you’ll get the SEO services you need.
Johnston takes a three-step procedure for SEO. On-page optimization is the first task of your process. This procedure involves making changes into a site so that you can improve its search engine ranking positions. On-page optimization can present the major search engines what your website must be ranking for. There are lots of on-page optimization techniques that could improve your site’s rankings, such as creating SEO-friendly content for your personal site.
The second step is off-page optimization. This describes off-site techniques which will enhance your site’s rankings. One of the main parts of off-page optimization is building links. Off-page optimization is a means to show search engines like yahoo that your internet site is a trustworthy supply of information.
The next step is local search engine marketing. This can be required for companies that operate locally. This area of the process involves optimization for Google Maps and claiming and providing detailed information for your personal Google My Business listing. Providing accurate information for other directory listings is crucial as well.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you will need SEO assistance inside the short-term or long term help, you’ll can get the support that you need. Your contract can be adjusted when needed.
You’ll receive monthly ranking reports, which will allow you to observe how your site is performing. This will allow you to see which search terms are yielding the best results. It is going to demonstrate how your search rankings have been improving from month to month.
Google Analytics is going to be set up on your blog, which means it will be simpler so that you can monitor the traffic your site is receiving. You’ll also be able to discover what number of the visitors to your blog have found your blog via search engines like yahoo.
If you’re interested in working with Tom Johnston, it is possible to contact him to get a free video analysis of your respective site. The analysis will also compare your blog to competing sites. Simply because this consultation will likely be totally free, there is not any cause of you not to benefit from it.
It’s necessary for your organization to become optimized for search engines like google. Strong SEO is vital to the healthiness of any business. Whether you have a large national company or a small, locally-based company, you can rely Tom Johnston to take care of all your SEO needs. Visit Tom-Johnston.com to learn more.
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