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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

    Big & Small Client Experience

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      West Virginia

      Local SEO Marketing Company Serving Ravenswood West Virginia

      Tom Johnston Is Your Smart Choice For SEO

      Professional SEO can benefit your business in many ways. SEO can generate leads, increase targeted traffic for your site, and deliver a much better user experience. However, low quality SEO could be damaging to the site. Tom Johnston offers the expert Search marketing services you need. Johnston is surely an experienced professional that has been doing work in SEO for any decade.

      Because Johnston has extensive expertise, he’s equipped to use all kinds of clients, from smaller businesses to larger ones. Johnston also offers franchise SEO for firms that have multiple locations. When you select to do business with Johnston, you’ll get the Search marketing services you want.

      Johnston has a three-step procedure for SEO. On-page optimization is the first task in the process. This method involves making changes to some site to be able to improve its search engine ranking positions. On-page optimization can show the major search engines what your web site ought to be ranking for. There are numerous on-page optimization techniques that will increase your site’s rankings, including creating SEO-friendly content to your site.

      The next step is off-page optimization. This describes off-site techniques that can improve your site’s rankings. One of the main elements of off-page optimization is backlink building. Off-page optimization is ways to show search engines like yahoo that your internet site is a reliable way to obtain information.

      The next step is local search engine marketing. This can be essential for firms that operate locally. This part of the process involves optimization for Google Maps and claiming and providing details for your personal Google My Business listing. Providing accurate information for other directory listings is crucial at the same time.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll possess a month-to-month contract. Whether you will need SEO assistance from the short-term or long term help, you’ll be able to get the help you need. Your contract can be adjusted when necessary.

      You’ll receive monthly ranking reports, which will allow you to see how your internet site is performing. This will allow you to see which keyphrases are yielding the greatest results. It will also demonstrate how your search rankings happen to be improving from month to month.

      Google Analytics will be installed on your web site, meaning it will be easier that you can monitor the traffic your site is receiving. You’ll likewise be able to find out what number of the visitors to your site have realized your web site via search engines like google.

      If you’re interested in utilizing Tom Johnston, you can contact him for any free video analysis of the site. The analysis will likely compare your website to competing sites. Simply because this consultation is going to be free of charge, there is not any reason for you not to take full advantage of it.

      It’s vital for your business being optimized for search engine listings. Strong SEO is vital to the fitness of any company. Whether you have a big national company or even a small, locally-based company, you can rely on Tom Johnston to take care of your entire SEO needs. Visit Tom-Johnston.com to find out more.

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      • 38.98882
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      • Jackson
      • Ravenswood
      • West Virginia
      • WV