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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      West Virginia

      Local SEO Marketing Company Serving Petersburg West Virginia

      Tom Johnston Is Your Most Suitable Choice For SEO

      Professional SEO will manage to benefit your small business in a number of ways. SEO can generate leads, get more traffic for your site, and deliver a better user experience. However, low quality SEO might be damaging for your site. Tom Johnston can provide the expert Search marketing services that you need. Johnston is an experienced professional which has been operating in SEO to get a decade.

      Because Johnston has extensive expertise, he’s equipped to do business with all types of clients, from small enterprises to larger ones. Johnston even offers franchise SEO for companies that have multiple locations. If you choose to use Johnston, you’ll have the Search engine optimization services you want.

      Johnston needs a three-step strategy to SEO. On-page optimization is the initial step of your process. This procedure involves making changes to your site in order to improve its search engine ranking positions. On-page optimization can display search engines like Google what your web site needs to be ranking for. There are many on-page optimization techniques that will increase your site’s rankings, for example creating SEO-friendly content to your site.

      The 2nd step is off-page optimization. This describes off-site techniques that may increase your site’s rankings. One of the many elements of off-page optimization is link building. Off-page optimization is ways to show search engines that your internet site is a reliable method to obtain information.

      The 3rd step is local search engine optimization. This is certainly required for businesses that operate locally. This section of the process involves optimization for Google Maps and claiming and providing details for the Google My Company listing. Providing accurate information for other directory listings is vital as well.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you want SEO assistance within the short-term or long-term help, you’ll get the services you need. Your contract may be adjusted when necessary.

      You’ll receive monthly ranking reports, which will assist you to discover how your internet site is performing. This will help you to see which search terms are yielding the greatest results. It will show you how your search rankings have been improving from month to month.

      Google Analytics is going to be attached to your blog, which suggests it will be simpler that you can monitor the traffic your website is receiving. You’ll also be able to see how many of the people to your web site have realized your website via search engines.

      If you’re enthusiastic about dealing with Tom Johnston, you can contact him to get a free video analysis of your site. The analysis will likely compare your blog to competing sites. As this consultation is going to be free of charge, there is no reason for you do not to benefit from it.

      It’s necessary for your business to get optimized for search engines like google. Strong SEO is essential to the healthiness of any company. Whether you operate a big national company or even a small, locally-based company, you can trust Tom Johnston to deal with all of your SEO needs. Visit Tom-Johnston.com to learn more.

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