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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      West Virginia

      Local SEO Marketing Company Serving Inwood West Virginia

      Tom Johnston Is The Smart Choice For SEO

      Professional SEO will benefit your organization in numerous ways. SEO can generate leads, increase traffic in your site, and deliver a better user experience. However, low quality SEO may be damaging to the site. Tom Johnston can offer the expert Search marketing services that you desire. Johnston is an experienced professional which has been employed in SEO for a decade.

      Because Johnston has extensive expertise, he’s equipped to do business with all sorts of clients, from small businesses to larger ones. Johnston even offers franchise SEO for businesses that have multiple locations. If you choose to use Johnston, you’ll receive the SEO services you will need.

      Johnston takes a three-step method of SEO. On-page optimization is the first task in the process. This procedure involves making changes to a site so that you can improve its search engine rankings. On-page optimization can show search engines like yahoo what your website ought to be ranking for. There are several on-page optimization techniques that will increase your site’s rankings, for example creating SEO-friendly content to your site.

      Another step is off-page optimization. This describes off-site techniques which will improve your site’s rankings. One of the many aspects of off-page optimization is building links. Off-page optimization is a means to show search engines like yahoo that your internet site is a trustworthy way to obtain information.

      Your third step is local search engine optimization. This can be necessary for businesses that operate locally. This part of the process involves optimization for Google Maps and claiming and providing details to your Google My Company listing. Providing accurate information for other directory listings is essential also.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have got a month-to-month contract. Whether you need SEO assistance from the short-term or long term help, you’ll be able to get the assistance that you need. Your contract could be adjusted when needed.

      You’ll receive monthly ranking reports, which will help you to see how your site is performing. This will assist you to see which keyphrases are yielding ideal results. It will likewise show you the way your search rankings have already been improving from month to month.

      Google Analytics is going to be attached to your site, which implies it will be simpler that you should monitor the traffic your internet site is receiving. You’ll likewise be able to view how many of the website visitors to your site are finding your blog via search engines like yahoo.

      If you’re thinking about working with Tom Johnston, you may contact him to get a free video analysis of the site. The analysis will likely compare your web site to competing sites. Since this consultation will be absolutely free, there is not any reason behind you do not to take advantage of it.

      It’s important for your business to become optimized for search engine listings. Strong SEO is essential to the fitness of any business. Whether you manage a big national company or possibly a small, locally-based company, you can trust Tom Johnston to deal with your SEO needs. Visit Tom-Johnston.com for more information.

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