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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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Monthly Ranking Reports

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Tom Johnston Can Be Your Best Choice For SEO

Professional SEO will manage to benefit your company in many ways. SEO can generate leads, increase traffic to the site, and deliver an improved user experience. However, low quality SEO might be damaging in your site. Tom Johnston can provide the expert Search marketing services you need. Johnston is definitely an experienced professional which has been employed in SEO to get a decade.

Because Johnston has extensive expertise, he’s equipped to use all sorts of clients, from small enterprises to larger ones. Johnston also offers franchise SEO for businesses that have multiple locations. When you select to work alongside Johnston, you’ll receive the Search marketing services you require.

Johnston takes a three-step strategy to SEO. On-page optimization is the initial step in the process. This method involves making changes to some site so that you can improve its search engine rankings. On-page optimization is capable of showing search engines like Google what your website ought to be ranking for. There are numerous on-page optimization techniques that could boost your site’s rankings, for example creating SEO-friendly content for your site.

The next step is off-page optimization. This describes off-site techniques that can enhance your site’s rankings. One of the many parts of off-page optimization is link-building. Off-page optimization is a means to show search engines that your website is a reliable supply of information.

The 3rd step is local search engine optimisation. This is necessary for firms that operate locally. This part of the process involves optimization for Google Maps and claiming and providing more information for your Google My Business listing. Providing accurate information for other directory listings is essential at the same time.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you need SEO assistance in the short-term or long term help, you’ll get the assistance that you desire. Your contract can be adjusted when needed.

You’ll receive monthly ranking reports, which will help you to discover how your website is performing. This will assist you to see which search terms are yielding the greatest results. It will reveal to you the way your search rankings are already improving from month to month.

Google Analytics is going to be installed on your website, which implies it will be simpler for you to monitor the traffic your internet site is receiving. You’ll likewise be able to see what number of the targeted traffic to your site are finding your website via search engine listings.

If you’re enthusiastic about working together with Tom Johnston, it is possible to contact him to get a free video analysis of your site. The analysis will likely compare your website to competing sites. Since this consultation will probably be free of charge, there is no cause of you do not to make the most of it.

It’s necessary for your organization to get optimized for search engines. Strong SEO is vital to the healthiness of any organization. Whether you operate a huge national company or a small, locally-based company, you can depend on Tom Johnston {to handle|to deal with|to take care of