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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
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Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Winthrop Washington
Tom Johnston Is The Most Suitable Choice For SEO
Professional SEO will manage to benefit your small business in several ways. SEO can generate leads, increase web traffic for your site, and deliver a much better user experience. However, bad quality SEO could be damaging for your site. Tom Johnston can offer the expert Search marketing services that you desire. Johnston is undoubtedly an experienced professional that has been doing work in SEO to get a decade.
Because Johnston has extensive expertise, he’s equipped to work with all sorts of clients, from small companies to larger ones. Johnston even offers franchise SEO for businesses that have multiple locations. If you choose to work alongside Johnston, you’ll get the Search engine optimization services you require.
Johnston takes a three-step strategy to SEO. On-page optimization is step one of your process. This technique involves making changes to a site to be able to improve its search engine rankings. On-page optimization is capable of showing search engines like Google what your site must be ranking for. There are several on-page optimization techniques that could increase your site’s rankings, like creating SEO-friendly content for your personal site.
Another step is off-page optimization. This describes off-site techniques that may enhance your site’s rankings. One of the many parts of off-page optimization is link-building. Off-page optimization is a way to show search engines like google that your site is a trustworthy supply of information.
The third step is local search engine optimization. This is required for businesses that operate locally. This section of the process involves optimization for Google Maps and claiming and providing detailed information for your Google My Company listing. Providing accurate information for other directory listings is crucial too.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have got a month-to-month contract. Whether you want SEO assistance within the short-term or long-term help, you’ll can get the assistance that you desire. Your contract might be adjusted when necessary.
You’ll receive monthly ranking reports, which will enable you to discover how your site is performing. This will assist you to see which search phrases are yielding the best results. It is going to show you the way your search rankings have been improving from month to month.
Google Analytics will probably be placed on your website, meaning it will be simpler so that you can monitor the traffic your internet site is receiving. You’ll also be able to find out what number of the targeted traffic to your site are finding your site via search engines.
If you’re interested in utilizing Tom Johnston, it is possible to contact him for a free video analysis of your respective site. The analysis will likely compare your site to competing sites. As this consultation will be absolutely free, there is no reason behind you do not to take full advantage of it.
It’s essential for your small business to get optimized for search engines like google. Strong SEO is vital to the healthiness of any business. Whether you have a huge national company or even a small, locally-based company, you can rely Tom Johnston to take care of your entire SEO needs. Visit Tom-Johnston.com to find out more.
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