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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Westport Washington
Tom Johnston Will Be Your Smart Choice For SEO
Professional SEO can benefit your small business in numerous ways. SEO can generate leads, increase targeted traffic to your site, and deliver a better user experience. However, low quality SEO could be damaging to the site. Tom Johnston provides the expert SEO services that you require. Johnston is undoubtedly an experienced professional which has been employed in SEO for a decade.
Because Johnston has extensive expertise, he’s equipped to work alongside all kinds of clients, from small businesses to larger ones. Johnston also provides franchise SEO for businesses that have multiple locations. If you choose to use Johnston, you’ll receive the SEO services you want.
Johnston has a three-step procedure for SEO. On-page optimization is the first task of your process. This procedure involves making changes to a site in order to improve its search engine results. On-page optimization can display search engines like Google what your site should be ranking for. There are several on-page optimization techniques that can enhance your site’s rankings, such as creating SEO-friendly content for your personal site.
Another step is off-page optimization. This describes off-site techniques that can enhance your site’s rankings. One of many parts of off-page optimization is backlink building. Off-page optimization is a way to show search engines like google that your website is a trustworthy source of information.
The third step is local search engine optimisation. This really is required for firms that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing more information for your Google My Company listing. Providing accurate information for other directory listings is important too.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have got a month-to-month contract. Whether you want SEO assistance inside the short-term or long-term help, you’ll be capable of getting the services that you desire. Your contract could be adjusted when necessary.
You’ll receive monthly ranking reports, which will enable you to discover how your site is performing. This will assist you to see which search terms are yielding ideal results. It will likewise show you how your search rankings have been improving from month to month.
Google Analytics will be placed on your website, which suggests it will be easier that you can monitor the traffic your website is receiving. You’ll also be able to discover what percentage of the website visitors to your site are discovering your web site via search engines like yahoo.
If you’re interested in dealing with Tom Johnston, you are able to contact him to get a free video analysis of your own site. The analysis will even compare your blog to competing sites. Since this consultation will be absolutely free, there is not any basis for you do not to take full advantage of it.
It’s important for your small business being optimized for search engines. Strong SEO is essential to the healthiness of any organization. Whether you operate a big national company or even a small, locally-based company, you can depend on Tom Johnston to deal with all of your SEO needs. Visit Tom-Johnston.com for more information.
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