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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
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Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Wenatchee Washington
Tom Johnston Will Be Your Smart Choice For SEO
Professional SEO will benefit your organization in several ways. SEO can generate leads, increase web traffic to your site, and deliver a greater user experience. However, bad quality SEO can be damaging in your site. Tom Johnston provides the expert Search engine optimization services that you desire. Johnston is definitely an experienced professional which has been employed in SEO to get a decade.
Because Johnston has extensive expertise, he’s equipped to work with all kinds of clients, from small companies to larger ones. Johnston now offers franchise SEO for firms that have multiple locations. If you select to do business with Johnston, you’ll have the Search engine optimization services you need.
Johnston needs a three-step strategy to SEO. On-page optimization is the first step in the process. This process involves making changes into a site to be able to improve its search engine results. On-page optimization can display the major search engines what your blog should be ranking for. There are numerous on-page optimization techniques that can improve your site’s rankings, such as creating SEO-friendly content to your site.
The next step is off-page optimization. This describes off-site techniques which will improve your site’s rankings. One of the main components of off-page optimization is link building. Off-page optimization is a method to show search engine listings that your internet site is a reliable way to obtain information.
The 3rd step is local search engine optimization. This is certainly necessary for companies that operate locally. This area of the process involves optimization for Google Maps and claiming and providing more information for your Google My Company listing. Providing accurate information for other directory listings is vital also.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll possess a month-to-month contract. Whether you require SEO assistance in the short-term or long term help, you’ll be able to get the assistance that you desire. Your contract could be adjusted when needed.
You’ll receive monthly ranking reports, which will allow you to find out how your website is performing. This will enable you to see which search terms are yielding greatest results. It is going to show you the way your search rankings happen to be improving from month to month.
Google Analytics will probably be installed on your website, which implies it will be easier for you to monitor the traffic your internet site is receiving. You’ll also be able to view how many of the visitors to your blog have realized your web site via search engines like google.
If you’re considering dealing with Tom Johnston, you are able to contact him for a free video analysis of your respective site. The analysis will even compare your website to competing sites. Because this consultation will likely be absolutely free, there is absolutely no cause of you do not to take advantage of it.
It’s important for your organization to be optimized for search engines. Strong SEO is crucial to the health of any business. Whether you have a large national company or even a small, locally-based company, you can trust Tom Johnston to handle your entire SEO needs. Visit Tom-Johnston.com to find out more.
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