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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Wenatchee Washington
Tom Johnston Is Your Best Option For SEO
Professional SEO can benefit your small business in several ways. SEO can generate leads, increase web traffic for your site, and deliver a greater user experience. However, low quality SEO might be damaging to the site. Tom Johnston provides the expert SEO services you need. Johnston is an experienced professional which has been doing work in SEO for the decade.
Because Johnston has extensive expertise, he’s equipped to work with all sorts of clients, from small businesses to larger ones. Johnston now offers franchise SEO for companies that have multiple locations. If you choose to work alongside Johnston, you’ll get the Search marketing services you want.
Johnston requires a three-step approach to SEO. On-page optimization is the first task of the process. This technique involves making changes into a site in order to improve its search engine rankings. On-page optimization can present the major search engines what your website should be ranking for. There are many on-page optimization techniques that will boost your site’s rankings, including creating SEO-friendly content for your site.
Another step is off-page optimization. This describes off-site techniques which will boost your site’s rankings. One of the main aspects of off-page optimization is link building. Off-page optimization is a method to show search engines like yahoo that your site is a reliable method to obtain information.
The third step is local search engine marketing. This is certainly important for companies that operate locally. This area of the process involves optimization for Google Maps and claiming and providing details for the Google My Company listing. Providing accurate information for other directory listings is essential at the same time.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you require SEO assistance from the short-term or long-term help, you’ll can get the help you need. Your contract might be adjusted when needed.
You’ll receive monthly ranking reports, which will allow you to observe how your website is performing. This will enable you to see which search phrases are yielding the best results. It will explain to you the way your search rankings have already been improving from month to month.
Google Analytics is going to be installed on your blog, meaning it will be simpler that you should monitor the traffic your website is receiving. You’ll likewise be able to discover what percentage of the visitors to your blog have realized your blog via search engines.
If you’re interested in dealing with Tom Johnston, you may contact him for any free video analysis of your site. The analysis will likely compare your blog to competing sites. Since this consultation will likely be totally free, there is not any cause of you do not to take advantage of it.
It’s important for your business to get optimized for search engines. Strong SEO is essential to the health of any company. Whether you have a large national company or possibly a small, locally-based company, you can rely Tom Johnston to handle all of your SEO needs. Visit Tom-Johnston.com to learn more.
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