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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Stevenson Washington
Tom Johnston Can Be Your Best Option For SEO
Professional SEO will manage to benefit your organization in several ways. SEO can generate leads, increase web traffic to the site, and deliver an improved user experience. However, low quality SEO may be damaging to your site. Tom Johnston provides the expert Search marketing services that you need. Johnston is an experienced professional which has been employed in SEO for the decade.
Because Johnston has extensive expertise, he’s equipped to work with all types of clients, from small enterprises to larger ones. Johnston now offers franchise SEO for firms that have multiple locations. When you choose to use Johnston, you’ll obtain the SEO services you want.
Johnston has a three-step procedure for SEO. On-page optimization is step one in the process. This method involves making changes to a site in order to improve its search engine ranking positions. On-page optimization can present the major search engines what your blog should be ranking for. There are numerous on-page optimization techniques that may boost your site’s rankings, for example creating SEO-friendly content for your site.
The second step is off-page optimization. This describes off-site techniques that may increase your site’s rankings. One of many aspects of off-page optimization is backlink building. Off-page optimization is a means to show search engines like yahoo that your website is a trustworthy method to obtain information.
The third step is local seo. This is certainly important for firms that operate locally. This section of the process involves optimization for Google Maps and claiming and providing more information for your Google My Business listing. Providing accurate information for other directory listings is crucial also.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll use a month-to-month contract. Whether you want SEO assistance within the short-term or long-term help, you’ll get the services that you require. Your contract may be adjusted when needed.
You’ll receive monthly ranking reports, which will allow you to find out how your website is performing. This will help you to see which keyphrases are yielding the greatest results. It will also demonstrate how your search rankings have already been improving from month to month.
Google Analytics is going to be placed on your site, which means it will be simpler that you should monitor the traffic your site is receiving. You’ll likewise be able to see how many of the targeted traffic to your site are discovering your site via search engine listings.
If you’re enthusiastic about working together with Tom Johnston, it is possible to contact him to get a free video analysis of your site. The analysis will also compare your site to competing sites. Simply because this consultation is going to be absolutely free, there is absolutely no reason for you not to benefit from it.
It’s vital for your small business to become optimized for search engines. Strong SEO is crucial to the fitness of any business. Whether you run a sizable national company or even a small, locally-based company, you can rely Tom Johnston to handle your SEO needs. Visit Tom-Johnston.com to acquire more information.
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