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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
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Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Rosalia Washington
Tom Johnston Is Your Best Choice For SEO
Professional SEO can benefit your company in several ways. SEO can generate leads, increase web traffic to the site, and deliver a better user experience. However, poor quality SEO might be damaging to your site. Tom Johnston provides the expert Search marketing services that you need. Johnston is an experienced professional which has been doing work in SEO for a decade.
Because Johnston has extensive expertise, he’s equipped to use a myriad of clients, from small businesses to larger ones. Johnston also offers franchise SEO for companies that have multiple locations. If you choose to do business with Johnston, you’ll obtain the Search marketing services you will need.
Johnston needs a three-step method of SEO. On-page optimization is the first task in the process. This procedure involves making changes into a site to be able to improve its search engine rankings. On-page optimization can present search engines like Google what your blog needs to be ranking for. There are several on-page optimization techniques that may boost your site’s rankings, for example creating SEO-friendly content for the site.
The 2nd step is off-page optimization. This describes off-site techniques that will boost your site’s rankings. One of the main aspects of off-page optimization is backlink building. Off-page optimization is a way to show search engines like google that your website is a trustworthy source of information.
The next step is local search engine optimisation. This really is required for companies that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing detailed information for the Google My Business listing. Providing accurate information for other directory listings is important too.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have got a month-to-month contract. Whether you will need SEO assistance within the short-term or long term help, you’ll be able to get the assistance that you desire. Your contract could be adjusted as required.
You’ll receive monthly ranking reports, which will allow you to find out how your website is performing. This will allow you to see which search terms are yielding ideal results. It is going to explain to you the way your search rankings are already improving from month to month.
Google Analytics will probably be attached to your site, which suggests it will be simpler that you can monitor the traffic your website is receiving. You’ll likewise be able to discover how many of the website visitors to your site have found your site via search engines like yahoo.
If you’re interested in dealing with Tom Johnston, you are able to contact him for the free video analysis of the site. The analysis will likely compare your website to competing sites. As this consultation will probably be absolutely free, there is absolutely no reason for you do not to benefit from it.
It’s necessary for your small business to become optimized for search engine listings. Strong SEO is crucial to the fitness of any business. Whether you run a big national company or even a small, locally-based company, you can trust Tom Johnston to deal with your entire SEO needs. Visit Tom-Johnston.com for more information.
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