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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
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Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Pullman Washington
Tom Johnston Can Be Your Best Option For SEO
Professional SEO will manage to benefit your business in numerous ways. SEO can generate leads, increase targeted traffic in your site, and deliver a better user experience. However, poor quality SEO may be damaging for your site. Tom Johnston can offer the expert Search engine optimization services that you require. Johnston is definitely an experienced professional which has been operating in SEO for any decade.
Because Johnston has extensive expertise, he’s equipped to do business with all types of clients, from small businesses to larger ones. Johnston now offers franchise SEO for businesses that have multiple locations. If you select to use Johnston, you’ll have the Search engine optimization services you will need.
Johnston has a three-step procedure for SEO. On-page optimization is step one of your process. This procedure involves making changes to a site so that you can improve its search engine rankings. On-page optimization can present the major search engines what your web site must be ranking for. There are lots of on-page optimization techniques that can boost your site’s rankings, for example creating SEO-friendly content for the site.
The 2nd step is off-page optimization. This describes off-site techniques that will boost your site’s rankings. One of the primary parts of off-page optimization is building links. Off-page optimization is a means to show search engines like google that your internet site is a trustworthy source of information.
The next step is local search engine optimization. This is important for businesses that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing detailed information to your Google My Business listing. Providing accurate information for other directory listings is important also.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll use a month-to-month contract. Whether you will need SEO assistance in the short-term or long-term help, you’ll be able to get the support that you need. Your contract may be adjusted when necessary.
You’ll receive monthly ranking reports, which will enable you to observe how your internet site is performing. This will assist you to see which keyphrases are yielding greatest results. It is going to show you the way your search rankings have already been improving from month to month.
Google Analytics will be installed on your blog, which suggests it will be simpler that you can monitor the traffic your site is receiving. You’ll also be able to see what percentage of the targeted traffic to your blog are discovering your site via search engines.
If you’re thinking about dealing with Tom Johnston, you can contact him for the free video analysis of your site. The analysis will also compare your site to competing sites. As this consultation will be totally free, there is no basis for you do not to take advantage of it.
It’s important for your business being optimized for search engines. Strong SEO is important to the health of any organization. Whether you run a sizable national company or possibly a small, locally-based company, you can trust Tom Johnston to manage all of your SEO needs. Visit Tom-Johnston.com for more information.
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