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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Prosser Washington
Tom Johnston Can Be Your Most Suitable Choice For SEO
Professional SEO will benefit your small business in a number of ways. SEO can generate leads, increase traffic in your site, and deliver a much better user experience. However, bad quality SEO could be damaging to the site. Tom Johnston provides the expert Search marketing services that you require. Johnston is surely an experienced professional that has been doing work in SEO for the decade.
Because Johnston has extensive expertise, he’s equipped to use a myriad of clients, from smaller businesses to larger ones. Johnston now offers franchise SEO for companies that have multiple locations. If you select to use Johnston, you’ll receive the Search engine optimization services you need.
Johnston requires a three-step strategy to SEO. On-page optimization is step one from the process. This method involves making changes into a site so that you can improve its search engine results. On-page optimization can present search engines like yahoo what your site ought to be ranking for. There are numerous on-page optimization techniques that can increase your site’s rankings, for example creating SEO-friendly content for your site.
The 2nd step is off-page optimization. This describes off-site techniques that will enhance your site’s rankings. One of the main parts of off-page optimization is building links. Off-page optimization is a means to show search engines that your site is a reliable way to obtain information.
The third step is local search engine optimization. This can be necessary for businesses that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing detailed information for your Google My Company listing. Providing accurate information for other directory listings is vital at the same time.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll possess a month-to-month contract. Whether you will need SEO assistance from the short-term or long-term help, you’ll get the support you need. Your contract can be adjusted when necessary.
You’ll receive monthly ranking reports, which will assist you to observe how your internet site is performing. This will help you to see which search terms are yielding the best results. It will explain to you the way your search rankings have been improving from month to month.
Google Analytics will likely be set up on your site, which suggests it will be easier that you can monitor the traffic your website is receiving. You’ll likewise be able to see what percentage of the people to your site have realized your blog via search engines like yahoo.
If you’re interested in working with Tom Johnston, you are able to contact him to get a free video analysis of the site. The analysis will also compare your site to competing sites. Since this consultation is going to be free of charge, there is absolutely no reason behind you do not to make the most of it.
It’s important for your organization being optimized for search engines. Strong SEO is vital to the health of any organization. Whether you operate a huge national company or a small, locally-based company, you can trust Tom Johnston to handle your SEO needs. Visit Tom-Johnston.com to find out more.
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