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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Palouse Washington
Tom Johnston Can Be Your Most Suitable Choice For SEO
Professional SEO can benefit your small business in numerous ways. SEO can generate leads, increase targeted traffic for your site, and deliver a much better user experience. However, low quality SEO can be damaging to the site. Tom Johnston can provide the expert SEO services that you desire. Johnston is surely an experienced professional which has been operating in SEO for any decade.
Because Johnston has extensive expertise, he’s equipped to work alongside all sorts of clients, from small enterprises to larger ones. Johnston now offers franchise SEO for companies that have multiple locations. When you select to use Johnston, you’ll get the Search marketing services you want.
Johnston takes a three-step approach to SEO. On-page optimization is the initial step of your process. This method involves making changes to some site in order to improve its search engine results. On-page optimization can show search engines like Google what your blog ought to be ranking for. There are many on-page optimization techniques that may enhance your site’s rankings, including creating SEO-friendly content for your personal site.
The second step is off-page optimization. This describes off-site techniques that will improve your site’s rankings. One of the main aspects of off-page optimization is link building. Off-page optimization is a way to show search engines like google that your internet site is a reliable source of information.
The 3rd step is local search engine marketing. This can be necessary for businesses that operate locally. This part of the process involves optimization for Google Maps and claiming and providing more information for your Google My Business listing. Providing accurate information for other directory listings is crucial too.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have a month-to-month contract. Whether you will need SEO assistance within the short-term or long term help, you’ll can get the services that you need. Your contract may be adjusted as needed.
You’ll receive monthly ranking reports, which will assist you to find out how your site is performing. This will assist you to see which keyphrases are yielding greatest results. It will also demonstrate how your search rankings have been improving from month to month.
Google Analytics will be placed on your website, which means it will be easier that you should monitor the traffic your site is receiving. You’ll also be able to find out what percentage of the targeted traffic to your web site are discovering your blog via search engine listings.
If you’re enthusiastic about working together with Tom Johnston, you can contact him for any free video analysis of your respective site. The analysis will likely compare your site to competing sites. Because this consultation is going to be free of charge, there is absolutely no cause of you do not to benefit from it.
It’s important for your business being optimized for search engine listings. Strong SEO is important to the healthiness of any organization. Whether you manage a big national company or a small, locally-based company, you can rely Tom Johnston to deal with your entire SEO needs. Visit Tom-Johnston.com to learn more.
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