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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
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Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Nooksack Washington
Tom Johnston Can Be Your Most Suitable Choice For SEO
Professional SEO will benefit your organization in several ways. SEO can generate leads, increase targeted traffic in your site, and deliver a much better user experience. However, sub-standard SEO might be damaging to your site. Tom Johnston provides the expert SEO services that you require. Johnston is surely an experienced professional which has been doing work in SEO for the decade.
Because Johnston has extensive expertise, he’s equipped to do business with all types of clients, from smaller businesses to larger ones. Johnston also provides franchise SEO for firms that have multiple locations. When you select to work with Johnston, you’ll have the SEO services you need.
Johnston requires a three-step strategy to SEO. On-page optimization is the initial step in the process. This technique involves making changes to your site in order to improve its search engine results. On-page optimization can display search engines like yahoo what your site needs to be ranking for. There are numerous on-page optimization techniques that will enhance your site’s rankings, such as creating SEO-friendly content for your personal site.
The 2nd step is off-page optimization. This describes off-site techniques that can enhance your site’s rankings. One of many parts of off-page optimization is building links. Off-page optimization is ways to show search engines like yahoo that your site is a reliable supply of information.
The 3rd step is local search engine optimization. This really is required for companies that operate locally. This part of the process involves optimization for Google Maps and claiming and providing detailed information to your Google My Business listing. Providing accurate information for other directory listings is crucial also.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have got a month-to-month contract. Whether you require SEO assistance in the short-term or long term help, you’ll get the services that you need. Your contract might be adjusted when necessary.
You’ll receive monthly ranking reports, which will assist you to observe how your site is performing. This will assist you to see which search terms are yielding greatest results. It is going to show you how your search rankings have already been improving from month to month.
Google Analytics will be set up on your site, meaning it will be easier that you can monitor the traffic your internet site is receiving. You’ll likewise be able to view what number of the visitors to your web site have found your website via search engines like yahoo.
If you’re interested in dealing with Tom Johnston, you can contact him to get a free video analysis of the site. The analysis will likely compare your blog to competing sites. As this consultation will probably be totally free, there is no cause of you do not to take advantage of it.
It’s necessary for your organization being optimized for search engines. Strong SEO is important to the healthiness of any organization. Whether you have a huge national company or perhaps a small, locally-based company, you can rely on Tom Johnston to take care of your SEO needs. Visit Tom-Johnston.com to learn more.
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