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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
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Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Mercer Island Washington
Tom Johnston Is Your Most Suitable Choice For SEO
Professional SEO may benefit your organization in numerous ways. SEO can generate leads, get more traffic in your site, and deliver a better user experience. However, poor quality SEO may be damaging to your site. Tom Johnston can offer the expert Search marketing services that you require. Johnston is an experienced professional which has been doing work in SEO to get a decade.
Because Johnston has extensive expertise, he’s equipped to do business with all types of clients, from small companies to larger ones. Johnston also provides franchise SEO for businesses that have multiple locations. If you choose to use Johnston, you’ll get the Search engine optimization services you will need.
Johnston requires a three-step method of SEO. On-page optimization is the first task in the process. This method involves making changes to your site as a way to improve its search engine rankings. On-page optimization can show search engines what your blog needs to be ranking for. There are numerous on-page optimization techniques that will enhance your site’s rankings, including creating SEO-friendly content for your site.
The second step is off-page optimization. This describes off-site techniques that will increase your site’s rankings. One of the many aspects of off-page optimization is backlink building. Off-page optimization is a means to show search engines like yahoo that your internet site is a trustworthy method to obtain information.
The 3rd step is local search engine optimization. This really is necessary for companies that operate locally. This part of the process involves optimization for Google Maps and claiming and providing details for your Google My Business listing. Providing accurate information for other directory listings is essential too.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you will need SEO assistance inside the short-term or long term help, you’ll get the support that you require. Your contract could be adjusted when needed.
You’ll receive monthly ranking reports, which will enable you to find out how your website is performing. This will help you to see which search phrases are yielding ideal results. It will reveal to you how your search rankings have been improving from month to month.
Google Analytics will be set up on your website, meaning it will be simpler that you can monitor the traffic your site is receiving. You’ll also be able to find out how many of the people to your blog are finding your website via search engines.
If you’re interested in dealing with Tom Johnston, you can contact him to get a free video analysis of the site. The analysis may also compare your blog to competing sites. As this consultation will probably be free of charge, there is no cause of you do not to take advantage of it.
It’s essential for your company to become optimized for search engines. Strong SEO is essential to the health of any organization. Whether you manage a sizable national company or a small, locally-based company, you can rely on Tom Johnston to deal with all your SEO needs. Visit Tom-Johnston.com for more information.
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