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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Mercer Island Washington
Tom Johnston Can Be Your Best Option For SEO
Professional SEO can benefit your organization in several ways. SEO can generate leads, increase traffic to your site, and deliver a better user experience. However, low quality SEO might be damaging to the site. Tom Johnston offers the expert SEO services you need. Johnston is undoubtedly an experienced professional that has been doing work in SEO to get a decade.
Because Johnston has extensive expertise, he’s equipped to use all types of clients, from smaller businesses to larger ones. Johnston also provides franchise SEO for businesses that have multiple locations. If you select to do business with Johnston, you’ll obtain the Search engine optimization services you need.
Johnston has a three-step method of SEO. On-page optimization is the initial step of your process. This technique involves making changes to your site as a way to improve its search engine rankings. On-page optimization can show the major search engines what your web site must be ranking for. There are numerous on-page optimization techniques that could boost your site’s rankings, such as creating SEO-friendly content for the site.
The second step is off-page optimization. This describes off-site techniques that may increase your site’s rankings. One of the many elements of off-page optimization is link building. Off-page optimization is a means to show search engines that your website is a trustworthy supply of information.
The third step is local seo. This is essential for firms that operate locally. This area of the process involves optimization for Google Maps and claiming and providing detailed information to your Google My Company listing. Providing accurate information for other directory listings is crucial also.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you want SEO assistance within the short-term or long term help, you’ll be able to get the assistance you need. Your contract can be adjusted when necessary.
You’ll receive monthly ranking reports, which will allow you to see how your internet site is performing. This will allow you to see which search terms are yielding greatest results. It is going to explain to you how your search rankings have already been improving from month to month.
Google Analytics will probably be set up on your site, which means it will be simpler that you should monitor the traffic your internet site is receiving. You’ll likewise be able to find out how many of the website visitors to your site are discovering your blog via search engines.
If you’re thinking about working together with Tom Johnston, you are able to contact him for any free video analysis of your own site. The analysis will likely compare your blog to competing sites. As this consultation is going to be free of charge, there is absolutely no basis for you do not to take advantage of it.
It’s necessary for your organization to become optimized for search engines. Strong SEO is crucial to the health of any organization. Whether you run a sizable national company or possibly a small, locally-based company, you can rely Tom Johnston to deal with your SEO needs. Visit Tom-Johnston.com to find out more.
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