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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Liberty Lake Washington
Tom Johnston Is The Best Option For SEO
Professional SEO may benefit your organization in a number of ways. SEO can generate leads, increase web traffic in your site, and deliver a much better user experience. However, low quality SEO may be damaging to your site. Tom Johnston can offer the expert SEO services that you need. Johnston is surely an experienced professional that has been operating in SEO for any decade.
Because Johnston has extensive expertise, he’s equipped to do business with a myriad of clients, from smaller businesses to larger ones. Johnston also offers franchise SEO for firms that have multiple locations. When you choose to do business with Johnston, you’ll obtain the SEO services you require.
Johnston requires a three-step approach to SEO. On-page optimization is the first step from the process. This process involves making changes into a site in order to improve its search engine results. On-page optimization can display search engines like Google what your blog needs to be ranking for. There are several on-page optimization techniques that will improve your site’s rankings, for example creating SEO-friendly content for the site.
The next step is off-page optimization. This describes off-site techniques that will boost your site’s rankings. One of the primary elements of off-page optimization is backlink building. Off-page optimization is ways to show search engine listings that your internet site is a trustworthy method to obtain information.
The next step is local search engine marketing. This really is essential for businesses that operate locally. This section of the process involves optimization for Google Maps and claiming and providing detailed information for your personal Google My Company listing. Providing accurate information for other directory listings is important at the same time.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have a month-to-month contract. Whether you require SEO assistance in the short-term or long term help, you’ll be capable of getting the services that you need. Your contract could be adjusted as required.
You’ll receive monthly ranking reports, which will assist you to find out how your website is performing. This will enable you to see which search phrases are yielding the greatest results. It will also show you the way your search rankings are already improving from month to month.
Google Analytics will probably be attached to your blog, meaning it will be simpler so that you can monitor the traffic your internet site is receiving. You’ll also be able to find out what number of the website visitors to your site are finding your blog via search engines.
If you’re thinking about dealing with Tom Johnston, you can contact him for the free video analysis of the site. The analysis will likely compare your website to competing sites. Because this consultation will likely be absolutely free, there is not any cause of you do not to make the most of it.
It’s important for your business to be optimized for search engines. Strong SEO is vital to the healthiness of any company. Whether you have a sizable national company or possibly a small, locally-based company, you can depend on Tom Johnston to take care of all of your SEO needs. Visit Tom-Johnston.com to learn more.
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