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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Washington

      Local SEO Marketing Company Serving La Center Washington

      Tom Johnston Is The Most Suitable Choice For SEO

      Professional SEO will benefit your company in several ways. SEO can generate leads, increase traffic to your site, and deliver a greater user experience. However, sub-standard SEO might be damaging to your site. Tom Johnston can provide the expert Search marketing services that you need. Johnston is surely an experienced professional that has been doing work in SEO for any decade.

      Because Johnston has extensive expertise, he’s equipped to do business with all kinds of clients, from small businesses to larger ones. Johnston even offers franchise SEO for businesses that have multiple locations. If you select to use Johnston, you’ll receive the Search engine optimization services you want.

      Johnston takes a three-step method of SEO. On-page optimization is the first task of the process. This method involves making changes to your site as a way to improve its search engine results. On-page optimization can present search engines like Google what your web site ought to be ranking for. There are lots of on-page optimization techniques that will increase your site’s rankings, including creating SEO-friendly content for the site.

      The next step is off-page optimization. This describes off-site techniques that can boost your site’s rankings. One of many aspects of off-page optimization is building links. Off-page optimization is a means to show search engines like yahoo that your internet site is a reliable supply of information.

      The next step is local search engine marketing. This can be required for firms that operate locally. This section of the process involves optimization for Google Maps and claiming and providing detailed information for your personal Google My Company listing. Providing accurate information for other directory listings is crucial as well.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you require SEO assistance within the short-term or long-term help, you’ll get the services you need. Your contract may be adjusted when needed.

      You’ll receive monthly ranking reports, which will help you to find out how your website is performing. This will help you to see which search phrases are yielding the greatest results. It will likewise reveal to you the way your search rankings happen to be improving from month to month.

      Google Analytics is going to be attached to your site, which implies it will be easier for you to monitor the traffic your internet site is receiving. You’ll likewise be able to find out how many of the targeted traffic to your website have found your website via search engines like google.

      If you’re interested in working together with Tom Johnston, you may contact him for any free video analysis of your own site. The analysis will also compare your web site to competing sites. Since this consultation is going to be free of charge, there is no basis for you do not to benefit from it.

      It’s necessary for your small business being optimized for search engines like google. Strong SEO is important to the fitness of any company. Whether you have a large national company or a small, locally-based company, you can trust Tom Johnston to manage all of your SEO needs. Visit Tom-Johnston.com to acquire more information.

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