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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
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Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Kelso Washington
Tom Johnston Can Be Your Best Choice For SEO
Professional SEO will manage to benefit your company in a number of ways. SEO can generate leads, increase targeted traffic to your site, and deliver a much better user experience. However, poor quality SEO might be damaging in your site. Tom Johnston provides the expert Search engine optimization services that you require. Johnston is an experienced professional which has been operating in SEO for any decade.
Because Johnston has extensive expertise, he’s equipped to work alongside a myriad of clients, from small companies to larger ones. Johnston now offers franchise SEO for firms that have multiple locations. When you choose to do business with Johnston, you’ll get the Search engine optimization services you require.
Johnston needs a three-step strategy to SEO. On-page optimization is the first task of your process. This process involves making changes to your site as a way to improve its search engine ranking positions. On-page optimization can show search engines like yahoo what your website should be ranking for. There are lots of on-page optimization techniques that may enhance your site’s rankings, including creating SEO-friendly content for the site.
The next step is off-page optimization. This describes off-site techniques that will boost your site’s rankings. One of many parts of off-page optimization is link-building. Off-page optimization is ways to show search engines like google that your site is a reliable way to obtain information.
Your third step is local seo. This really is required for firms that operate locally. This area of the process involves optimization for Google Maps and claiming and providing more information for the Google My Company listing. Providing accurate information for other directory listings is crucial at the same time.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you want SEO assistance in the short-term or long term help, you’ll be capable of getting the support that you require. Your contract could be adjusted when necessary.
You’ll receive monthly ranking reports, which will assist you to discover how your website is performing. This will allow you to see which search terms are yielding ideal results. It will likewise explain to you how your search rankings have been improving from month to month.
Google Analytics is going to be attached to your web site, which implies it will be simpler that you can monitor the traffic your website is receiving. You’ll also be able to discover how many of the targeted traffic to your website are finding your site via search engines like google.
If you’re considering working with Tom Johnston, it is possible to contact him for a free video analysis of your site. The analysis will also compare your blog to competing sites. Since this consultation will likely be totally free, there is not any reason for you do not to take advantage of it.
It’s necessary for your small business to get optimized for search engines like google. Strong SEO is vital to the health of any business. Whether you manage a sizable national company or a small, locally-based company, you can rely Tom Johnston to take care of your SEO needs. Visit Tom-Johnston.com to find out more.
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