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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Kalama Washington
Tom Johnston Is Your Best Choice For SEO
Professional SEO will benefit your business in several ways. SEO can generate leads, get more traffic to the site, and deliver a greater user experience. However, sub-standard SEO can be damaging to your site. Tom Johnston can offer the expert SEO services that you desire. Johnston is an experienced professional which has been working in SEO for the decade.
Because Johnston has extensive expertise, he’s equipped to do business with all types of clients, from small enterprises to larger ones. Johnston now offers franchise SEO for firms that have multiple locations. If you select to use Johnston, you’ll have the SEO services you need.
Johnston has a three-step method of SEO. On-page optimization is the initial step in the process. This technique involves making changes to some site in order to improve its search engine rankings. On-page optimization can display the major search engines what your website should be ranking for. There are numerous on-page optimization techniques that can improve your site’s rankings, for example creating SEO-friendly content for your personal site.
The next step is off-page optimization. This describes off-site techniques that may increase your site’s rankings. One of the many parts of off-page optimization is building links. Off-page optimization is a way to show search engines like google that your site is a trustworthy way to obtain information.
The next step is local search engine marketing. This really is essential for firms that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing details for your Google My Business listing. Providing accurate information for other directory listings is essential as well.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll possess a month-to-month contract. Whether you need SEO assistance in the short-term or long term help, you’ll can get the support you need. Your contract can be adjusted as required.
You’ll receive monthly ranking reports, which will enable you to see how your site is performing. This will allow you to see which search terms are yielding greatest results. It will also reveal to you how your search rankings have been improving from month to month.
Google Analytics is going to be set up on your blog, meaning it will be simpler that you can monitor the traffic your website is receiving. You’ll also be able to find out how many of the people to your web site are finding your website via search engines like google.
If you’re interested in working together with Tom Johnston, you can contact him for the free video analysis of your own site. The analysis will likely compare your website to competing sites. Since this consultation is going to be absolutely free, there is not any basis for you not to make the most of it.
It’s essential for your company to become optimized for search engines like google. Strong SEO is crucial to the healthiness of any business. Whether you manage a large national company or possibly a small, locally-based company, you can trust Tom Johnston to manage all your SEO needs. Visit Tom-Johnston.com for more information.
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